Amplify Online Retail ETF

Fund Details

Data as of: N/A
Ticker IBUY
Inception 4/20/2016
Primary Exchange NYSE Arca
CUSIP 032108102
Net Assets N/A
Shares Outstanding N/A
# of Holdings (view all holdings)N/A
Expense Ratio: N/A

Fund Characteristics

Weighted Avg. Market Cap N/A
Price-to-earnings N/A
Price-to-book N/A
Standard deviation N/A

Standard deviation measures how dispersed returns are around the average. A higher standard deviation indicates that returns are spread out over a larger range of values and thus, more volatile.

Index Details

Index Name EQM Online Retail Index
Index Ticker IBUYXT
Index Provider EQM Indexes
Weighting Methodology Modified Equal Weight
Rebalance Frequency Semi-Annual
Index Website
Index Methodology

Fund holdings are subject to change at any time and should not be considered recommendations to buy or sell any security.

Online Retail ETF Video


Why Invest in IBUY?

  • U.S. online sales continue to gain ground on traditional retail, with third quarter e-commerce sales accounting for 14.8% of total sales.1

  • The estimated growth rate of online buyers worldwide is 24% (2021 – 2026).2

  • A basket of online retail companies may offer diversification across country, market capitalization, and industry.
1 U.S. Department of Commerce, Nov 18, 2022
2 eMarketer, July 2022
Morningstar RatingTM
Overall rating based on risk-adjusted return among 44 funds in the Consumer Cyclical category (as of 12/31/21)

Objective and Strategy

The Amplify Online Retail ETF (IBUY) seeks to provide investment results that, before fees and expenses, correspond generally to the price performance of the EQM Online Retail Index. The index is a globally diverse basket of publicly-traded companies with significant revenue from the online retail business: traditional online retail; online travel; online marketplace; and omni channel retail.

NAV and Market Price

Data as of: N/A
Previous Day's NAV Previous Day's Market Price
Net Asset Value N/A Closing Price N/A
Daily Change N/A Daily Change N/A
% Daily Change N/A % Daily Change N/A
30-Day Median Bid/Ask Spread N/A Premium/Discount % N/A
Premium Discount History

Daily Price/NAV Performance

Data as of: N/A

Fund Holdings

Data as of: N/A

Fund holdings are subject to change at any time and should not be considered recommendations to buy or sell any security.

Online Retail Market Allocation

Data as of: N/A

Country Allocation

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Market Capitalization

Data as of: N/A
LARGE CAP (> $10B): N/A
MID CAP ($2B - $10B): N/A
SMALL CAP ($300M - < $2B): N/A

Fund holdings are subject to change at any time and should not be considered recommendations to buy or sell any security.


  1 Mo. 3 Mo. 6 Mo. YTD Since Inception
1 Yr. 3 Yr. 5 Yr. Since Inception
Month end as of TBD
Fund NAV N/A N/A N/A N/A N/A N/A N/A N/A N/A
Closing Price N/A N/A N/A N/A N/A N/A N/A N/A N/A
EQM Online Retail Index N/A N/A N/A N/A N/A N/A N/A N/A N/A
S&P 500 TR Index N/A N/A N/A N/A N/A N/A N/A N/A N/A
Quarter end as of TBD
Fund NAV N/A N/A N/A N/A N/A N/A N/A N/A N/A
Closing Price N/A N/A N/A N/A N/A N/A N/A N/A N/A
EQM Online Retail Index N/A N/A N/A N/A N/A N/A N/A N/A N/A
S&P 500 TR Index N/A N/A N/A N/A N/A N/A N/A N/A N/A

The performance data quoted represents past performance. Past performance does not guarantee future results. The investment return and principal value of an investment will fluctuate so that an investor's shares, when sold or redeemed, may be worth more or less than their original cost and current performance may be lower or higher than the performance quoted. Short-term performance, in particular, is not a good indication of the fund’s future performance, and an investment should not be made based solely on returns. Brokerage commissions will reduce returns. A fund’s NAV is the sum of all its assets less any liabilities, divided by the number of shares outstanding. The closing price or market price is the most recent price at which the fund was traded.

The Amplify Online Retail ETF ("IBUY") investment objective and strategy differs substantially from the market indices, which are included for comparison purposes only.

The Standard & Poor's (S&P) 500 Total Return Index is an unmanaged, market-capitalization-weighted index of the 500 largest U.S. publicly traded companies by market value, and assumes distributions are reinvested back into the index. It does not include fees or expenses. It is not possible to invest directly in an index. The S&P 500 is a registered trademark of Standard & Poor’s Financial Services LLC, a subsidiary of The McGraw-Hill Companies, Inc.

The EQM Online Retail Index differs substantially from the S&P 500 Index, which is used for comparison purposes as a widely recognized measure of U.S. stock market performance. While the returns of IBUY have exhibited positive (but varying) correlation to the index over time, IBUY may invest in different stocks and in different proportions than in the S&P 500 index.


Data as of: N/A

The table and line graph are provided to show the frequency at which the closing price of the Fund was at a premium (above) or discount (below) to the Fund's daily net asset value ("NAV"). The table and line graph represent past performance and cannot be used to predict future results. Shareholders may pay more than NAV when buying Fund shares and receive less than an NAV when those shares are sold because shares are bought and sold at current market prices.

This is your Counts mockup

Calendar Year Calendar Year through
Days traded at premium N/A N/A
Days traded at net asset value N/A N/A
Days traded at discount N/A N/A

IBUY Distributions






There is no guarantee that distributions will be made.

Carefully consider the Funds’ investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ prospectuses, which may be obtained by calling 855-267-3837. Read the prospectus carefully before investing.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the Fund. Brokerage commissions will reduce returns. Narrowly focused investments typically exhibit higher volatility. A portfolio concentrated in a single industry, such as the online retail industry, makes it vulnerable to factors affecting the industry. The Fund may face more risks than if it were diversified broadly over numerous industries or sectors. Investments in consumer discretionary companies are tied closely to the performance of the overall domestic and international economy, interest rates, competition and consumer confidence. Online retail companies are subject to risks of consumer demand and sensitivity to profit margins. Additionally technology and internet companies are subject to rapidly changing technologies; short product life cycles; fierce competition; aggressive pricing and reduced profit margins; the loss of patent, copyright and trademark protections; cyclical market patterns; evolving industry standards; and frequent new product introductions. Information technology companies may be smaller and less experienced companies, with limited product lines, markets or financial resources and fewer experienced management or marketing personnel. Stocks of many internet companies have exceptionally high price-to-earnings ratios with little or no earnings histories. Information technology company stocks, especially those which are internet related, have experienced extreme price and volume fluctuations that are often unrelated to their operating performance. The Fund is nondiversified, meaning it may concentrate its assets in fewer individual holdings than a diversified fund. Investments in smaller companies tend to have limited liquidity and greater price volatility than large-capitalization companies. Investments in foreign securities, especially emerging markets, involve greater volatility and political, economic, and currency risks and differences in accounting methods. The Fund’s return may not match or achieve a high degree of correlation with the return of the underlying Index. To the extent the Fund utilizes a sampling approach, it may experience tracking error to a greater extent than if the Fund had sought to replicate the Index.

The EQM Online Retail Index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The Index methodology is designed to result in a portfolio that has the potential for capital appreciation. The Adviser and Sub-Adviser believe that companies with significant online retail revenues may be best positioned to take advantage of growth in online retail sales and shoppers versus companies with less significant online retail revenues. Eligible constituents must operate in one of four online retail business segments: traditional online retail; online travel; online marketplace; and omnichannel retail (i.e. retail that integrates digital and physical components, including buy online/pickup in store, curbside delivery, ship from store and mobile payment in store), subject to weighting limits and other restrictions. An investment cannot be made directly in an index.

Diversification does not assure a profit or protect against a loss in a declining market.

© 2021 Morningstar, Inc. All rights reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

The Morningstar Rating™ for funds, or “star rating”, is calculated for managed products (including mutual funds, variable annuity and variable life subaccounts, exchange-traded funds, closed-end funds, and separate accounts) with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a managed product’s monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The Morningstar Rating does not include any adjustment for sales loads. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star. The Overall Morningstar Rating for a managed product is derived from a weighted average of the performance figures associated with its three-, five-, and 10-year (if applicable) Morningstar Rating metrics. The weights are: 100% three-year rating for 36-59 months of total returns, 60% five-year rating/40% three-year rating for 60-119 months of total returns, and 50% 10-year rating/30% five-year rating/20% three-year rating for 120 or more months of total returns. While the 10-year overall star rating formula seems to give the most weight to the 10-year period, the most recent three-year period actually has the greatest impact because it is included in all three rating periods. The Amplify Online Retail ETF received 4 and 3 stars among 44 funds in the Consumer Cyclical category for the overall and three-year periods, respectively and 4 stars among 40 funds for the five-year period ending 12/31/21.
Amplify Investments LLC serves as the investment advisor and Penserra Capital Management LLC serves as sub-adviser to the Fund.

Amplify ETFs are distributed by Foreside Fund Services, LLC.


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