About Amplify ETFs

Invest in Amplify ETFs

Amplify ETFs, sponsored by Amplify Investments, has over $20 billion in assets under management (as of 06/30/2026). Amplify’s ETFs deliver expanded investment opportunities for investors seeking growth, income, and risk-managed strategies across a range of actively managed and index-based ETFs.

Why Amplify ETFs?

Comprehensive Suite of Solutions
Amplify ETFs deliver a broad range of strategies across three core disciplines—built to address today’s evolving portfolio needs.

Income Diversifiers

Focused on generating attractive income through a diverse set of yield‑oriented strategies, including covered calls, enhanced dividends, and multi‑asset income.

Growth Drivers

Designed to capture transformational growth trends across innovative themes such as blockchain, cybersecurity, artificial intelligence, and digital assets.

Core Enhancers

Risk‑managed, diversified strategies intended to strengthen and complement core portfolio allocations.

Differentiated, First-Mover Strategies
Many Amplify ETFs are first-to-market, offering access to unique themes and sectors that help deliver value beyond traditional benchmarks.


Expertise Through Strategic Partnerships
Amplify ETFs partners with investment specialists and leading index providers to deliver actively managed and index‑based strategies across complex, innovative markets. Each ETF reflects a disciplined approach to portfolio design and market access.

Financial Advsiors

Advisor-Centric Resources
Amplify offers robust educational materials, transparent communication, and actionable insights to support informed decision‑making and meaningful client engagement.

Optimize Portfolio Construction
Amplify ETFs are designed to integrate seamlessly into diversified portfolios—addressing evolving needs across income, growth, and risk management.

Model Portfolios
Amplify Model Portfolios deliver thoughtfully constructed allocations built for practical, real‑world portfolio implementation.

Amplify Leadership

With nearly three decades of ETF industry experience, Amplify’s leadership team has built a reputation for launching first‑to‑market, innovative strategies. Recognized by leading financial publications for pioneering contributions, the team remains focused on anticipating market shifts and delivering strategies aligned with emerging investment themes.

Christian Magoon

Founder & Chief Executive Officer
William Belden, Amplify ETFs

William Belden

President
Bradley Bailey, Amplify ETFs

Bradley H. Bailey

Chief Financial Officer
Robin Tardy, Amplify ETFs

Robin Tardy

National Sales Manager
Brian Giere, Amplify ETFs

Brian Giere

Head of National Accounts
Jennifer Hasbrouck, Amplify ETFs

Jennifer Hasbrouck

Head of Marketing
Headshot of David Wilding, Amplify ETFs team member

David F. Wilding

Chief Operating Officer

Christian Magoon

Founder & Chief Executive Officer

Christian Magoon is Founder and CEO of Amplify ETFs and a veteran of the ETF industry. He has launched more than 100 ETFs in the United States and has been instrumental in driving broader adoption of ETFs through extensive investor education efforts highlighting the efficiency, transparency, and flexibility of the ETF structure.

Previously, Christian served as President of Claymore Securities (now Guggenheim Investments), where he led product development, marketing, and distribution across ETFs, unit investment trusts, and closed end funds. He launched Claymore’s ETF business in 2006, which grew into one of the industry’s fastest growing and most innovative ETF sponsors. Christian is also the founder of Magoon Capital, LLC.

Christian has been widely recognized for his impact on the ETF industry, earning the distinction of “ETF Pioneer” from The Financial Times and Financial Planning Magazine. He is a member of The Wall Street Journal’s Wealth Management “Experts” panel and has been featured in The New York Times.

William Belden

President

William Belden is President of Amplify ETFs and brings more than 30 years of experience across product development, marketing, and sales in the financial services industry.

Prior to joining Amplify in 2018, Bill served as Head of ETF Business Development and previously as Head of Product Development at Guggenheim Investments, where he was responsible for developing and executing the firm’s ETF product strategy. Earlier in his career, he led the development of Claymore Securities’ ETF product line and served as a senior product manager at Northern Trust, overseeing proprietary mutual fund offerings.

Bill holds an MBA from the University of Chicago Booth School of Business, a Bachelor of Science in Finance from Miami University, and is Series 7, 24, and 66 registered.

Bradley H. Bailey

Chief Financial Officer

Brad Bailey is Chief Financial Officer of Amplify ETFs and has served in that role since 2016. He brings more than 30 years of experience in accounting, including over 20 years within the financial services industry.

Prior to joining Amplify, Brad served as CFO for multiple fund complexes, including private investment funds, fund of funds, and proprietary trading structures. In these roles, he led finance, accounting, treasury, operations, and compliance functions. Brad began his career with Coulson Oil Company, Inc.

Brad earned a Bachelor of Science in Business Administration with a concentration in Accounting from the University of Arkansas and a Master of Science in Financial Markets from Illinois Institute of Technology. He currently serves on the Board of Directors of the Missionary Furlough Homes Foundation.

Robin Tardy

National Sales Manager

Robin Tardy is National Sales Manager at Amplify ETFs, responsible for leading national sales efforts and expanding the firm’s presence within the financial advisor community. She leads a team of ETF professionals focused on business development, relationship management, and client service.

Robin brings more than 25 years of experience in wealth and investment management, with ETF experience dating back to 2006, when she helped distribute Claymore Securities’ initial ETF lineup. Prior to Amplify, she served as Senior Vice President and Head of U.S. Investment Advisory Private Wealth at Northern Trust Asset Management and held senior sales leadership roles at Guggenheim Investments and Claymore Securities. She began her career at First Trust Portfolios.

Robin holds a B.A. from the University of Illinois Chicago, where she competed on the Division I women’s basketball team, and is Series 7, 24, 63, and 66 registered.

Brian Giere

Head of National Accounts

Brian Giere leads national account strategy at Amplify ETFs, overseeing business development and relationship management with key decision makers across major investment platforms.

Brian’s ETF experience spans sales, marketing, business development, and portfolio implementation. Prior to Amplify, he served as an investment advisor at Promus Capital, a Chicago based multi family office. Earlier, he was Senior Vice President of National Accounts at Claymore Securities (now Guggenheim Investments), where he helped launch and distribute the firm’s ETF platform. He has also held roles at First Trust Portfolios and USA Financial.

Brian earned his Bachelor of Arts from Hope College.

Jennifer Hasbrouck

Head of Marketing

Jennifer Hasbrouck is Head of Marketing at Amplify ETFs, bringing nearly 15 years of ETF industry experience and more than 25 years in marketing leadership. She has led marketing efforts for both first to market ETFs and some of the largest, longest standing ETFs in the market.

Prior to Amplify, Jennifer served as Global Head of Marketing for Morningstar Investment Management, where she modernized global marketing capabilities and supported revenue growth through a more client centric strategy. She previously held senior marketing leadership roles at Invesco, including Head of Investment Marketing and Head of Marketing for PowerShares ETFs, where she led global brand initiatives and go to market transformation.

Jennifer holds a Bachelor of Science in Business with a concentration in Marketing and is Series 7 and 24 registered.

David F. Wilding

Chief Operating Officer

David Wilding is Chief Operating Officer of Amplify ETFs, a role he assumed in February 2023. He brings nearly three decades of experience across legal, compliance, and operations within the financial services industry.

Prior to joining Amplify, David served for more than 25 years as General Counsel and Chief Compliance Officer at Performance Trust Capital Partners and PT Asset Management, where he led the firm’s legal and compliance functions.

David holds a Bachelor of Arts from Covenant College and a Juris Doctor from Chicago Kent College of Law. He is Series 7, 24, and 27 registered.

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