Amplify Online Retail ETF
  
Schedule of Investments
  
as of June 30, 2024 (Unaudited)
  
   
COMMON STOCKS - 99.9%
  
Shares
    
Value
  
Marketplace - 39.9%(a)
        
Affirm Holdings, Inc.(b)
    
128,780
    
$
3,890,444
  
Alibaba Group Holding Ltd.
    
156,700
      
1,414,985
  
BigCommerce Holdings, Inc.(b)
    
709,502
      
5,718,586
  
Copart, Inc.(b)
    
75,981
      
4,115,131
  
Coupang, Inc.(b)
    
67,146
      
1,406,709
  
Delivery Hero SE(b)(c)(d)
    
52,932
      
1,256,571
  
DoorDash, Inc. - Class A(b)
    
32,454
      
3,530,346
  
Etsy, Inc.(b)
    
59,312
      
3,498,222
  
Fiverr International Ltd.(b)(e)
    
71,595
      
1,677,471
  
Global-e Online Ltd.(b)
    
45,056
      
1,634,181
  
JD.com, Inc. - Class A
    
101,500
      
1,342,950
  
KE Holdings, Inc. - ADR
    
99,753
      
1,411,505
  
Liquidity Services, Inc.(b)
    
237,725
      
4,749,745
  
Lyft, Inc. - Class A(b)
    
260,807
      
3,677,379
  
Maplebear, Inc.(b)
    
116,651
      
3,749,163
  
Meituan - Class B(b)(c)(d)
    
106,400
      
1,514,082
  
MercadoLibre, Inc.(b)
    
1,022
      
1,679,555
  
Mercari, Inc.(b)
    
130,900
      
1,625,468
  
Ozon Holdings PLC - ADR(b)(e)(f)
    
106,678
      
0
  
PayPal Holdings, Inc.(b)
    
62,541
      
3,629,254
  
PDD Holdings, Inc. - ADR(b)
    
11,980
      
1,592,741
  
Sea Ltd. - ADR(b)
    
23,777
      
1,698,153
  
Shopify, Inc. - Class A(b)
    
21,185
      
1,399,269
  
Uber Technologies, Inc.(b)
    
61,019
      
4,434,861
  
Upwork, Inc.(b)
    
345,854
      
3,717,930
  
Vivid Seats, Inc. - Class A(b)
    
796,994
      
4,582,715
  
VTEX - Class A(b)
    
201,253
      
1,461,097
  
             
70,408,513
  
                 
Omnichannel - 10.1%
          
Apple, Inc.
    
5,312
      
1,118,813
  
Best Buy Co., Inc.
    
12,483
      
1,052,192
  
CarMax, Inc.(b)
    
13,378
      
981,143
  
Dick's Sporting Goods, Inc.
    
4,538
      
974,989
  
Dillard's, Inc. - Class A(e)
    
2,127
      
936,710
  
Gap, Inc.
    
45,340
      
1,083,173
  
H & M Hennes & Mauritz AB - Class B
    
18,004
      
285,015
  
Home Depot, Inc.
    
2,709
      
932,546
  
Industria de Diseno Textil SA
    
6,313
      
313,671
  
Kohl's Corp.
    
38,178
      
877,712
  
Lululemon Athletica, Inc.(b)
    
2,537
      
757,802
  
Macy's, Inc.
    
49,536
      
951,091
  
Next PLC
    
2,552
      
291,499
  
NIKE, Inc. - Class B
    
9,952
      
750,082
  
Nordstrom, Inc.
    
47,798
      
1,014,274
  
Tapestry, Inc.
    
22,767
      
974,200
  
Target Corp.
    
5,748
      
850,934
  
Ulta Beauty, Inc.(b)
    
2,236
      
862,805
  
Victoria's Secret & Co.(b)
    
51,464
      
909,369
  
Walmart, Inc.
    
15,277
      
1,034,406
  
Williams-Sonoma, Inc.
    
3,171
      
895,395
  
             
17,847,821
  
                 
Traditional - 38.3%(a)
          
1-800-Flowers.com, Inc. - Class A(b)
    
456,557
      
4,346,423
  
Allegro.eu SA(b)(c)(d)
    
177,486
      
1,664,462
  
Amazon.com, Inc.(b)
    
23,109
      
4,465,814
  
ASKUL Corp.
    
99,400
      
1,350,174
  
Auto1 Group SE(b)(c)(d)
    
292,368
      
1,906,714
  
Beyond, Inc.(b)
    
210,077
      
2,747,807
  
Carvana Co.(b)(e)
    
47,497
      
6,113,814
  
Chewy, Inc. - Class A(b)(e)
    
274,844
      
7,486,751
  
DocMorris AG(b)
    
16,699
      
994,209
  
eBay, Inc.
    
81,010
      
4,351,857
  
Figs, Inc. - Class A(b)
    
815,857
      
4,348,518
  
HelloFresh SE(b)
    
220,614
      
1,068,727
  
Hims & Hers Health, Inc.(b)
    
330,648
      
6,675,783
  
Redcare Pharmacy NV(b)(c)(d)
    
10,971
      
1,340,436
  
Revolve Group, Inc.(b)
    
209,864
      
3,338,936
  
Shutterstock, Inc.
    
97,466
      
3,771,934
  
Spotify Technology SA(b)
    
5,241
      
1,644,573
  
Temple & Webster Group Ltd.(b)
    
203,274
      
1,274,756
  
Vipshop Holdings Ltd. - ADR
    
99,553
      
1,296,180
  
Wayfair, Inc. - Class A(b)(e)
    
81,861
      
4,316,531
  
Zalando SE(b)(c)(d)
    
56,666
      
1,329,424
  
ZOZO, Inc.
    
71,100
      
1,780,373
  
             
67,614,196
  
                 
Travel - 11.6%
          
Airbnb, Inc. - Class A(b)
    
26,488
      
4,016,375
  
Booking Holdings, Inc.
    
1,211
      
4,797,377
  
Despegar.com Corp.(b)
    
123,554
      
1,634,619
  
Expedia Group, Inc.(b)
    
31,069
      
3,914,383
  
MakeMyTrip Ltd.(b)
    
22,087
      
1,857,517
  
Trip.com Group Ltd.(b)
    
30,250
      
1,451,399
  
TripAdvisor, Inc.(b)
    
157,159
      
2,799,002
  
             
20,470,672
  
TOTAL COMMON STOCKS (Cost $217,318,078)
      
176,341,202
  
                 
SHORT-TERM INVESTMENTS - 6.6%
                
Investments Purchased with Proceeds from Securities Lending - 6.5%
                
First American Government Obligations Fund - Class X, 4.65%(g)
    
11,383,491
      
11,383,491
  
                 
Money Market Funds - 0.1%
                
Invesco Government & Agency Portfolio - Institutional Class, 5.25%(g)
    
189,585
      
189,585
  
TOTAL SHORT-TERM INVESTMENTS (Cost $11,573,076)
      
11,573,076
  
                 
TOTAL INVESTMENTS - 106.5% (Cost $228,891,154)
    
$
187,914,278
  
Liabilities in Excess of Other Assets - (6.5)%
      
(11,402,430
)
TOTAL NET ASSETS - 100.0%
          
$
176,511,848
  
               
Percentages are stated as a percent of net assets.
          

ADR - American Depositary Receipt
AG - Aktiengesellschaft
NV - Naamloze Vennootschap
PLC - Public Limited Company
SA - Sociedad Anónima
 
For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.

(a)
To the extent that the Fund invests more heavily in a particular industry or sector of the economy, its performance will be especially sensitive to developments that significantly affect those industries or sectors.
(b)
Non-income producing security.
(c)
Security is exempt from registration pursuant to Rule 144A under the Securities Act of 1933, as amended. These securities may only be resold in transactions exempt from registration to qualified institutional investors. As of June 30, 2024, the value of these securities total $9,011,689 or 5.1% of the Fund’s net assets.
(d)
Security is exempt from registration pursuant to Regulation S under the Securities Act of 1933, as amended. As of June 30, 2024, the value of these securities total $9,011,689 or 5.1% of the Fund’s net assets.
(e)
All or a portion of this security is on loan as of June 30, 2024. The total market value of these securities was $9,079,396 which represented 5.1% of net assets.
(f)
Fair value determined using significant unobservable inputs in accordance with procedures established by and under the supervision of the Adviser, acting as Valuation Designee. These securities represented $0 or 0.0% of net assets as of June 30, 2024.
(g)
The rate shown represents the 7-day effective yield as of June 30, 2024.


Summary of Fair Value Disclosure as of June 30, 2024 (Unaudited)

Amplify Online Retail ETF has adopted authoritative fair value accounting standards which establish an authoritative definition of fair value and set out a hierarchy for measuring fair value. These standards require additional disclosures about the various inputs and valuation techniques used to develop the measurements of fair value, a discussion of changes in valuation techniques and related inputs during the period, and expanded disclosure of valuation levels for major security types. These inputs are summarized in the three broad levels listed below. The inputs or methodology used for valuing securities are not an indication of the risk associated with investing in those securities.
 
Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the Fund has the ability to access.
 
Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These inputs may include quoted prices for the identical instrument on an inactive market, prices for similar instruments, interest rates, prepayment speeds, credit risk, yield curves, default rates and similar data.
 
Level 3 - Unobservable inputs for the asset or liability, to the extent relevant observable inputs are not available, representing the Fund’s own assumptions about the assumptions a market participant would use in valuing the asset or liability, and would be based on the best information available.
 
The following is a summary of the fair valuation hierarchy of the Fund’s securities as of June 30, 2024:
 
   
Level 1
    
Level 2
    
Level 3
    
Total
  
Investments:
                        
  Common Stocks
    
176,341,202
      
–
      
0
(a) 
    
176,341,202
  
  Investments Purchased with Proceeds from Securities Lending
    
11,383,491
      
–
      
–
      
11,383,491
  
  Money Market Funds
    
189,585
      
–
      
–
      
189,585
  
Total Investments
    
187,914,278
      
–
      
0
(a) 
    
187,914,278
  
   
Refer to the Schedule of Investments for additional information.
  

(a)
Amount is less than $0.50.

Secured Borrowings (Unaudited)
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.

As of June 30, 2024, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.