Amplify Online Retail ETF
 
Schedule of Investments
 
July 31, 2022 (Unaudited)
 
             
Description
 
Shares
   
Value
 
             
COMMON STOCKS - 99.6%
           
Marketplace - 41.7%
           
Affirm Holdings, Inc. (a) (b)
   
173,324
   
$
4,652,016
 
Alibaba Group Holding Ltd. (a)
   
168,600
     
1,999,600
 
BigCommerce Holdings, Inc. (a)
   
269,181
     
4,212,683
 
Copart, Inc. (a)
   
46,325
     
5,934,232
 
Coupang, Inc. (a)
   
152,929
     
2,644,142
 
Dada Nexus Ltd. - ADR (a) (b)
   
246,639
     
1,585,889
 
Delivery Hero SE (a) (c)
   
57,325
     
2,748,399
 
DingDong Cayman Ltd. - ADR (a)
   
389,456
     
1,810,970
 
DoorDash, Inc. - Class A (a)
   
67,427
     
4,703,033
 
Etsy, Inc. (a)
   
50,353
     
5,222,613
 
Fiverr International Ltd. (a)
   
35,177
     
1,128,478
 
Global-e Online Ltd. (a)
   
82,347
     
1,874,218
 
Groupon, Inc. (a) (b)
   
283,898
     
3,009,319
 
JD.com, Inc. - Class A
   
68,650
     
2,044,659
 
Jumia Technologies AG - ADR (a) (b)
   
261,465
     
1,440,672
 
Just Eat Takeaway.com NV (a) (c)
   
80,261
     
1,460,141
 
KE Holdings, Inc. - ADR (a)
   
141,891
     
2,002,082
 
Liquidity Services, Inc. (a)
   
372,448
     
7,497,378
 
Lyft, Inc. - Class A (a)
   
255,323
     
3,538,777
 
Meituan - Class B (a) (c)
   
97,800
     
2,196,479
 
MercadoLibre, Inc. (a)
   
2,001
     
1,628,234
 
Ozon Holdings PLC - ADR (a) (b) (d)
   
106,678
     
 
PayPal Holdings, Inc. (a)
   
59,370
     
5,137,286
 
Pinduoduo, Inc. - ADR (a)
   
45,085
     
2,209,616
 
Poshmark, Inc. - Class A (a)
   
435,847
     
4,702,789
 
Rakuten Group, Inc.
   
287,700
     
1,413,150
 
Sea Ltd. - ADR (a)
   
22,676
     
1,730,632
 
Shopify, Inc. - Class A (a)
   
42,108
     
1,466,622
 
The RealReal, Inc. (a) (b)
   
928,292
     
2,162,920
 
ThredUp, Inc. - Class A (a)
   
759,280
     
1,708,380
 
Uber Technologies, Inc. (a)
   
195,901
     
4,593,878
 
Upwork, Inc. (a)
   
248,298
     
4,608,411
 
Vivid Seats, Inc. - Class A (b)
   
546,649
     
4,569,986
 
VTEX - Class A (a)
   
362,525
     
1,257,962
 
             
98,895,646
 
Traditional Retail - 49.6%
               
1-800-Flowers.com, Inc. - Class A (a)
   
470,093
     
4,686,827
 
About You Holding SE (a) (b)
   
189,469
     
1,706,021
 
Allegro.eu SA (a) (c)
   
403,261
     
2,177,427
 
Amazon.com, Inc. (a)
   
43,700
     
5,897,315
 
ASKUL Corp.
   
168,700
     
2,217,706
 
ASOS PLC (a)
   
118,614
     
1,503,710
 
Boozt AB (a) (c)
   
198,497
     
1,393,671
 
CarParts.com, Inc. (a)
   
636,387
     
5,078,368
 
Carvana Co. (a) (b)
   
92,288
     
2,690,195
 
Chegg, Inc. (a)
   
269,977
     
5,750,510
 
Chewy, Inc. - Class A (a) (b)
   
169,324
     
6,571,465
 
Dustin Group AB (c)
   
299,443
     
2,036,125
 
eBay, Inc.
   
101,156
     
4,919,216
 
Farfetch Ltd. - Class A (a)
   
182,234
     
1,446,938
 
Figs, Inc. - Class A (a)
   
333,827
     
3,528,551
 
HelloFresh SE (a)
   
50,392
     
1,382,853
 
IAC/InterActiveCorp. (a)
   
63,383
     
4,341,736
 
Lands' End, Inc. (a)
   
382,806
     
4,880,777
 
MYT Netherlands Parent BV - ADR (a) (b)
   
170,245
     
2,245,532
 
Netflix, Inc. (a)
   
26,985
     
6,068,927
 
Newegg Commerce, Inc. (a) (b)
   
864,169
     
2,955,458
 
Ocado Group PLC (a)
   
181,550
     
1,855,849
 
Oisix ra daichi, Inc. (a)
   
98,700
     
1,317,480
 
Overstock.com, Inc. (a) (b)
   
140,788
     
4,082,852
 
Peloton Interactive, Inc. - Class A (a)
   
294,216
     
2,792,110
 
PetMed Express, Inc. (b)
   
248,237
     
5,416,531
 
Rent the Runway, Inc. - Class A (a) (b)
   
829,032
     
3,680,902
 
Revolve Group, Inc. (a)
   
148,737
     
4,212,232
 
Shutterstock, Inc.
   
78,722
     
4,447,793
 
Spotify Technology SA (a)
   
18,166
     
2,053,121
 
Stitch Fix, Inc. - Class A (a)
   
515,427
     
3,077,099
 
Trip.com Group Ltd. (a)
   
88,100
     
2,223,291
 
Vipshop Holdings Ltd. - ADR (a)
   
244,870
     
2,243,009
 
Wayfair, Inc. - Class A (a) (b)
   
60,654
     
3,269,857
 
Zalando SE (a) (c)
   
51,816
     
1,448,410
 
ZOZO, Inc.
   
93,100
     
1,998,840
 
             
117,598,704
 
Travel - 8.3%
               
Airbnb, Inc. - Class A (a)
   
35,248
     
3,911,823
 
Booking Holdings, Inc. (a)
   
2,620
     
5,071,508
 
Expedia Group, Inc. (a)
   
36,810
     
3,903,701
 
MakeMyTrip Ltd. (a)
   
78,825
     
2,522,400
 
TripAdvisor, Inc. (a)
   
224,227
     
4,262,555
 
             
19,671,987
 
Total Common Stocks (Cost $497,272,562)
           
236,166,337
 
                 
MONEY MARKET FUNDS - 0.4%
               
Invesco Government & Agency Portfolio - Institutional Class - 1.64% (e)
   
910,863
     
910,863
 
Total Money Market Funds (Cost $910,863)
           
910,863
 
                 
INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 17.4%
               
First American Government Obligations Fund - Class X - 1.94% (e)
   
41,264,935
     
41,264,935
 
Total Investments Purchased with Proceeds from Securities Lending (Cost $41,264,935)
           
41,264,935
 
Total Investments - 117.4%
               
(Cost $539,448,360)
         
$
278,342,135
 

Percentages are based on Net Assets of $237,137,549.
ADR -
American Depositary Receipt
(a)
Non-income producing security.
(b)
All or portion of this security is out on loan as of July 31, 2022. Total value of securities out on loan is $39,320,118 or 16.6% of net assets.
(c)
Security exempt from registration under Rule 144(b) and Regulation S of the Securities Act of 1933. Such securities are treated as liquid securities, according to the Fund’s liquidity guidelines. At July 31, 2022 the value of these securities amounted to $13,460,652 or 5.7% of net assets.
(d)
Illiquid security. At July 31, 2022, the value of this security amounted to $0 or 0.0% of net assets.
(e)
Seven-day yield as of July 31, 2022.
                     
For Fund compliance purposes, the Fund's industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or rating group indexes, and/or they may be defined by Fund Management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.



Security Valuation
                                 
                                     
In accordance with the authoritative guidance on fair value measurements and disclosure under U.S. GAAP, the Funds disclose fair value of their investments in a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The objective of a fair value measurement is to determine the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). Accordingly, the fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The following describes the levels of the fair value hierarchy:
   
     
Level 1 – Unadjusted quoted prices in active markets for identical, unrestricted assets or liabilities that the Funds have the ability to access at the measurement date;
   
Level 2 – Quoted prices which are not active, or inputs that are observable (either directly or indirectly) for substantially the full term of the asset or liability; and
   
Level 3 – Prices, inputs or exotic modeling techniques which are both significant to the fair value measurement and unobservable (supported by little or no market activity).
   
     
The valuation techniques used by the Funds to measure fair value for the period ended July 31, 2022 maximized the use of observable inputs and minimized the use of unobservable inputs.
   
     
For the period ended July 31, 2022, there have been no significant changes to the Fund's fair valuation methodologies.
   
     
Common stocks, preferred stock, and other equity securities listed on any national or foreign exchange (excluding Nasdaq) and the London Stock Exchange Alternative Investment Market (“AIM”) will be valued at the last price on the exchange on which they are principally traded or, for Nasdaq and AIM securities, the official closing price. Securities traded on more than one securities exchange are valued at the last sale price or official closing price, as applicable, at the close of the exchange representing the principal market for such securities. Foreign securities and other assets denominated in foreign currencies are translated into U.S. dollars at the current exchange rate, which approximates fair value. Redeemable securities issued by open-end investment companies shall be valued at the investment company’s applicable NAV, with the exception of exchange-traded open-end and closed-end investment companies which are priced as equity securities. Exchange-traded options will be valued at the current mean price where such contracts are principally traded. Securities traded in the over-the-counter market are valued at the mean of the bid and the asked price, if available, and otherwise at their closing bid price. Fixed income securities will be valued using the mean price. Fixed income securities having a remaining maturity of 60 days or less when purchased will be valued at the current market price. If there is no current market price available then the securities will be valued at cost and adjusted for amortization of premiums and accretions of discounts. Swaps will be valued by using the market close price of the underlying holdings. If there is no market price available, then the securities will be valued at the last price.
   
     
If no quotation is available from either a pricing service, or one or more brokers or if the pricing committee has reason to question the reliability or accuracy of a quotation supplied, securities are valued at fair value as determined in good faith by the pricing committee, pursuant to procedures established under the general supervision and responsibility of the Fund’s Board of Trustees (the “Board”).
   
               
The following is a summary of the fair valuations according to the inputs used to value the Fund's investments as of July 31, 2022:
             

   
Category
                                 
   
Investments in Securities
                                 
   
Assets
                                 
   
Level 1
                                 
   
Common Stocks
  $
 236,166,337
                           
   
Money Market Funds
   
         910,863
                           
   
Investments Purchased with
Proceeds from Securities Lending
   
    41,264,935
                           
   
Total Level 1
   
   278,342,135
                           
   
Level 2
   
                    -
                           
   
Total Level 2
   
                    -
                           
   
Level 3
   
0
                           
   
Total Level 3
   
0
                           
   
Total
  $
 278,342,135
                           

See the Schedule of Investments for further disaggregation of investment categories.
                         
                                                       
For the period ended July 31, 2022, there were no transfers into or out of Level 3 for the Fund. Below is a reconciliation of securities in Level 3 for the Fund.
             
                                                       
IBUY
 
Balance as of 10/31/2021
   
Net Realized
Gain (Loss)
   
Change in Net Unrealized Appreciation (Depreciation)
   
Purchases/
Acquisition
   
Sales
   
Corporate
Action
   
Transfers In/Out
of Level 3
   
Balance as of 07/31/2022
   
Net Change in Unrealized Appreciation (Depreciation) on Securities held at 07/31/2022
 
Common Stocks
 
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
-
   
$
0
   
$
-
 
                                                                         
The following is a summary of quantitative information about Level 3 Fair Value Measurements:
                                 
                                                                         
IBUY
                 
Fair Value as of 07/31/22
   
Valuation
Techniques
   
Unobservable
Input
   
Range/Weighted Average Unobservable
Input
                         
Common Stocks
                 
$
-
   
Last Avalible Price
   
No Market Activity
     
-
                         
                                                                         
Secured Borrowings (Unaudited)
                                                                 
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.
         
           
As of July 31, 2022, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.