Amplify Online Retail ETF
 
Schedule of Investments
 
July 31, 2021 (Unaudited)
 
             
Description
 
Shares
   
Value
 
             
COMMON STOCKS - 99.7%
           
Marketplace - 37.4%
           
Alibaba Group Holding Ltd. - ADR (a)
   
40,831
   
$
7,969,803
 
BigCommerce Holdings, Inc. (a)
   
430,124
     
27,854,830
 
ContextLogic, Inc. - Class A (a) (b)
   
2,046,006
     
20,337,300
 
Copart, Inc. (a)
   
161,408
     
23,726,976
 
Coupang, Inc. (a) (b)
   
234,828
     
8,528,953
 
Dada Nexus Ltd. - ADR (a)
   
389,401
     
8,407,168
 
Delivery Hero SE (a) (c)
   
67,261
     
10,069,322
 
DoorDash, Inc. - Class A (a) (b)
   
141,994
     
24,748,134
 
Etsy, Inc. (a)
   
122,816
     
22,537,964
 
Fiverr International Ltd. (a)
   
50,422
     
12,550,540
 
Groupon, Inc. (a)
   
433,198
     
15,755,411
 
Jumia Technologies AG - ADR (a) (b)
   
329,288
     
7,198,236
 
Just Eat Takeaway.com NV (a) (c)
   
326,855
     
29,025,689
 
KE Holdings, Inc. - ADR (a)
   
171,100
     
3,762,489
 
Liquidity Services, Inc. (a)
   
736,719
     
14,616,505
 
Lyft, Inc. - Class A (a)
   
403,456
     
22,319,186
 
MercadoLibre, Inc. (a)
   
6,467
     
10,144,783
 
Ozon Holdings PLC - ADR (a) (b)
   
153,245
     
8,000,921
 
PayPal Holdings, Inc. (a)
   
81,341
     
22,411,886
 
Pinduoduo, Inc. - ADR (a)
   
72,301
     
6,623,495
 
Poshmark, Inc. - Class A (a) (b)
   
547,579
     
21,487,000
 
Rakuten Group, Inc.
   
717,400
     
7,866,845
 
Shopify, Inc. - Class A (a)
   
7,889
     
11,832,948
 
The RealReal, Inc. (a)
   
1,385,238
     
22,870,279
 
ThredUp, Inc. - Class A (a) (b)
   
1,102,403
     
26,303,335
 
Uber Technologies, Inc. (a)
   
422,429
     
18,358,764
 
Upwork, Inc. (a)
   
500,929
     
25,943,113
 
             
441,251,875
 
Traditional Retail - 53.9%
               
1-800-Flowers.com, Inc. - Class A (a)
   
606,455
     
18,496,878
 
Amazon.com, Inc. (a)
   
6,225
     
20,714,248
 
AO World PLC (a)
   
2,389,365
     
7,479,428
 
ASKUL Corp.
   
514,000
     
7,726,047
 
ASOS PLC (a)
   
122,360
     
6,473,300
 
CarParts.com, Inc. (a)
   
1,316,059
     
23,175,799
 
Carvana Co. (a) (b)
   
84,334
     
28,467,785
 
Casper Sleep, Inc. (a)
   
2,104,062
     
14,539,068
 
Chegg, Inc. (a)
   
258,972
     
22,952,688
 
Chewy, Inc. - Class A (a) (b)
   
295,662
     
24,746,909
 
Cimpress PLC (a)
   
82,088
     
8,393,498
 
eBay, Inc.
   
330,115
     
22,517,144
 
Farfetch Ltd. - Class A (a)
   
204,169
     
10,232,950
 
HelloFresh SE (a)
   
105,110
     
9,860,258
 
IAC/InterActiveCorp (a)
   
128,057
     
17,580,946
 
iQIYI, Inc. - ADR (a)
   
666,213
     
7,434,937
 
JD.com, Inc. - ADR (a)
   
125,523
     
8,897,070
 
Lands’ End, Inc. (a)
   
893,441
     
34,245,594
 
MYT Netherlands Parent BV - ADR (a) (b)
   
304,357
     
8,777,656
 
Netflix, Inc. (a)
   
40,606
     
21,016,447
 
Ocado Group PLC (a)
   
305,487
     
7,876,878
 
Overstock.com, Inc. (a)
   
281,572
     
19,608,674
 
Peloton Interactive, Inc. - Class A (a)
   
207,407
     
24,484,396
 
PetMed Express, Inc. (b)
   
703,085
     
22,069,838
 
Purple Innovation, Inc. (a)
   
642,025
     
16,910,939
 
Qurate Retail, Inc. - Class A
   
1,517,572
     
17,998,404
 
Revolve Group, Inc. (a)
   
424,202
     
29,528,701
 
Shutterstock, Inc.
   
229,046
     
24,849,201
 
Spotify Technology SA (a)
   
38,270
     
8,751,201
 
Stamps.com, Inc. (a)
   
114,486
     
37,409,445
 
Stitch Fix, Inc. - Class A (a)
   
465,179
     
25,082,452
 
THG PLC (a)
   
981,216
     
7,985,627
 
Vipshop Holdings Ltd. - ADR (a)
   
338,921
     
5,636,256
 
Vroom, Inc. (a) (b)
   
515,462
     
19,092,713
 
Wayfair, Inc. - Class A (a) (b)
   
66,772
     
16,116,090
 
Zalando SE (a) (c)
   
83,798
     
9,320,277
 
zooplus AG (a)
   
31,482
     
10,718,198
 
ZOZO, Inc.
   
263,100
     
8,933,481
 
             
636,101,421
 
Travel - 8.4%
               
Airbnb, Inc. - Class A (a)
   
141,870
     
20,430,698
 
Booking Holdings, Inc. (a)
   
8,777
     
19,118,588
 
Expedia Group, Inc. (a)
   
116,612
     
18,759,372
 
MakeMyTrip Ltd. - (a)
   
347,335
     
9,885,154
 
On the Beach Group PLC (a) (c)
   
1,642,469
     
7,419,900
 
Trip.com Group Ltd. - ADR (a)
   
228,069
     
5,913,829
 
TripAdvisor, Inc. (a)
   
475,026
     
18,027,237
 
             
99,554,778
 
Total Common Stocks (Cost $980,060,813)
           
1,176,908,074
 
                 
MONEY MARKET FUNDS - 0.3%
               
Invesco Government & Agency Portfolio - Institutionsl Class - 0.03% (d)
   
3,135,116
     
3,135,116
 
Total Money Market Funds (Cost $3,135,116)
           
3,135,116
 
                 
INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 9.6%
               
First American Government Obligations Fund - Class X - 0.03% (d)
   
113,238,129
     
113,238,129
 
Total Investments Purchased with Proceeds from Securities Lending (Cost $113,238,129)
           
113,238,129
 
Total Investments - 109.6%
               
(Cost $1,096,434,058)
         
$
1,293,281,319
 
                 

Percentages are based on Net Assets of $1,179,531,298.
ADR -
American Depositary Receipt
(a)
Non-income producing security.
(b)
All or a portion of this security is out on loan as of July 31, 2021. Total value of securities out on loan is $107,007,181 or 9.1% of net assets.
(c)
Security exempt from registration under Rule 144(a) and Regulation S of the Securities Act of 1933. Such securities are treated as liquid securities, according to the Fund’s liquidity guidelines. At July 31, 2021 the value of these securities amounted to $55,835,188 or 4.7% of net assets.
(d)
Seven-day yield as of July 31, 2021.
                     
For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.



Security Valuation
                 
                     
In accordance with the authoritative guidance on fair value measurements and disclosure under U.S. GAAP, the Funds disclose fair value of their investments in a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The objective of a fair value measurement is to determine the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). Accordingly, the fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The following describes the levels of the fair value hierarchy:
Level 1 – Unadjusted quoted prices in active markets for identical, unrestricted assets or liabilities that the Funds have the ability to access at the measurement date;
Level 2 – Quoted prices which are not active, or inputs that are observable (either directly or indirectly) for substantially the full term of the asset or liability; and
Level 3 – Prices, inputs or exotic modeling techniques which are both significant to the fair value measurement and unobservable (supported by little or no market activity).
                     
The valuation techniques used by the Funds to measure fair value for the period ended July 31, 2021 maximized the use of observable inputs and minimized the use of unobservable inputs.
                     
For the period ended July 31, 2021, there have been no significant changes to the Fund’s fair valuation methodologies.
                     
Common stocks, preferred stock, and other equity securities listed on any national or foreign exchange (excluding Nasdaq) and the London Stock Exchange Alternative Investment Market (“AIM”) will be valued at the last price on the exchange on which they are principally traded or, for Nasdaq and AIM securities, the official closing price. Securities traded on more than one securities exchange are valued at the last sale price or official closing price, as applicable, at the close of the exchange representing the principal market for such securities. Foreign securities and other assets denominated in foreign currencies are translated into U.S. dollars at the current exchange rate, which approximates fair value. Redeemable securities issued by open-end investment companies shall be valued at the investment company’s applicable NAV, with the exception of exchange-traded open-end and closed-end investment companies which are priced as equity securities. Exchange-traded options will be valued at the current mean price where such contracts are principally traded. Securities traded in the over-the-counter market are valued at the mean of the bid and the asked price, if available, and otherwise at their closing bid price. Fixed income securities will be valued using the mean price. Fixed income securities having a remaining maturity of 60 days or less when purchased will be valued at the current market price. If there is no current market price available then the securities will be valued at cost and adjusted for amortization of premiums and accretions of discounts. Swaps will be valued by using the market close price of the underlying holdings. If there is no market price available, then the securities will be valued at the last price.
 
If no quotation is available from either a pricing service, or one or more brokers or if the pricing committee has reason to question the reliability or accuracy of a quotation supplied, securities are valued at fair value as determined in good faith by the pricing committee, pursuant to procedures established under the general supervision and responsibility of the Fund’s Board of Trustees (the “Board”).
The following is a summary of the fair valuations according to the inputs used to value the Fund’s investments as of July 31, 2021:

   
Category
                           
   
Investments in Securities
                           
   
Assets
                           
   
Level 1
                           
   
Common Stocks
 
$
1,176,908,074
                 
     
   
Money Market Funds
   
3,135,116
           
               
   
Investments
Purchased with
Proceeds from
Securities Lending
   
113,238,129
     
                       
   
Total Level 1
   
1,293,281,319
                               
   
Level 2
   
-
                               
   
Total Level 2
   
-
                               
   
Level 3
   
-
                               
   
Total Level 3
   
-
                               
   
Total
 
$
1,293,281,319
                               
                                           
See the Schedule of Investments for further disaggregation of investment categories.
                                           
For the period ended July 31, 2021, there were no transfers into or out of Level 3 for the Fund.
                                           
Secured Borrowings (Unaudited)
                               
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.
As of July 31, 2021, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.