Amplify Online Retail ETF
  
Schedule of Investments
  
December 31, 2024 (Unaudited)
  
   
COMMON STOCKS - 99.3%
  
Shares
    
Value
 
Marketplace - 40.9%(a)
        
Affirm Holdings, Inc. (b)
    
90,160
    
$
5,490,744
  
Alibaba Group Holding Ltd.
    
116,600
      
1,236,857
  
BigCommerce Holdings, Inc. (b)
    
792,266
      
4,848,668
  
Copart, Inc. (b)
    
81,312
      
4,666,496
  
Coupang, Inc. (b)
    
58,958
      
1,295,897
  
Delivery Hero SE (b)(c)(d)
    
34,278
      
962,618
  
DoorDash, Inc. - Class A (b)
    
26,573
      
4,457,621
  
Etsy, Inc. (b)
    
84,927
      
4,491,789
  
Fiverr International Ltd. (b)
    
47,901
      
1,519,899
  
Global-e Online Ltd. (b)
    
35,651
      
1,944,049
  
JD.com, Inc. - Class A
    
72,400
      
1,267,567
  
KE Holdings, Inc. - ADR
    
62,917
      
1,158,931
  
Liquidity Services, Inc. (b)
    
187,832
      
6,065,095
  
Lyft, Inc. - Class A (b)
    
313,055
      
4,038,409
  
Maplebear, Inc. (b)
    
94,427
      
3,911,166
  
Meituan - Class B (b)(c)(d)
    
58,100
      
1,134,633
  
MercadoLibre, Inc. (b)
    
669
      
1,137,594
  
Mercari, Inc. (b)
    
119,700
      
1,365,628
  
Ozon Holdings PLC - ADR (b)(e)(f)
    
106,678
      
0
  
PayPal Holdings, Inc. (b)
    
55,373
      
4,726,086
  
PDD Holdings, Inc. - ADR (b)
    
11,735
      
1,138,178
  
Prosus NV
    
33,917
      
1,346,888
  
Rakuten Group, Inc. (b)
    
234,000
      
1,278,841
  
Sea Ltd. - ADR (b)
    
14,836
      
1,574,100
  
Shopify, Inc. - Class A (b)
    
17,272
      
1,836,532
  
Uber Technologies, Inc. (b)
    
60,623
      
3,656,779
  
Upwork, Inc. (b)
    
309,190
      
5,055,256
  
VTEX - Class A (b)
    
210,569
      
1,240,251
  
             
72,846,572
  
                 
Omnichannel - 10.9%
          
Apple, Inc.
    
4,775
      
1,195,755
  
Best Buy Co., Inc.
    
11,897
      
1,020,763
  
CarMax, Inc. (b)
    
13,827
      
1,130,495
  
Dick's Sporting Goods, Inc.
    
5,450
      
1,247,178
  
Gap, Inc.
    
49,431
      
1,168,054
  
H & M Hennes & Mauritz AB - Class B
    
19,737
      
266,334
  
Home Depot, Inc.
    
2,738
      
1,065,055
  
Industria de Diseno Textil SA
    
5,270
      
270,889
  
Kohl's Corp. (f)
    
59,897
      
840,954
  
Lululemon Athletica, Inc. (b)
    
3,396
      
1,298,664
  
Macy's, Inc.
    
66,113
      
1,119,293
  
Next PLC
    
2,289
      
272,282
  
NIKE, Inc. - Class B
    
14,122
      
1,068,612
  
Nordstrom, Inc.
    
47,131
      
1,138,214
  
Tapestry, Inc.
    
21,377
      
1,396,559
  
Target Corp.
    
7,221
      
976,135
  
Ulta Beauty, Inc. (b)
    
2,744
      
1,193,448
  
Walmart, Inc.
    
12,748
      
1,151,782
  
Williams-Sonoma, Inc.
    
8,215
      
1,521,254
  
             
19,341,720
  
                 
Traditional - 35.1%(a)
          
1-800-Flowers.com, Inc. - Class A (b)
    
510,530
      
4,171,030
  
Allegro.eu SA (b)(c)(d)
    
165,069
      
1,082,184
  
Amazon.com, Inc. (b)
    
21,767
      
4,775,462
  
ASKUL Corp.
    
114,700
      
1,229,033
  
Carvana Co. (b)
    
18,867
      
3,836,793
  
Chewy, Inc. - Class A (b)
    
151,529
      
5,074,706
  
DocMorris AG (b)(f)
    
37,078
      
817,455
  
eBay, Inc.
    
73,804
      
4,572,158
  
Figs, Inc. - Class A (b)(f)
    
703,274
      
4,353,266
  
Fitell Corp. (b)(f)
    
45,251
      
395,494
  
HelloFresh SE (b)
    
129,091
      
1,571,998
  
Hims & Hers Health, Inc. (b)
    
192,484
      
4,654,263
  
MSC Industrial Direct Co., Inc. - Class A
    
50,770
      
3,792,011
  
Redcare Pharmacy NV (b)(c)(d)
    
9,032
      
1,231,738
  
Revolve Group, Inc. (b)
    
135,456
      
4,536,421
  
Shutterstock, Inc.
    
130,402
      
3,957,701
  
Spotify Technology SA (b)
    
3,617
      
1,618,174
  
Temple & Webster Group Ltd. (b)
    
182,398
      
1,479,403
  
Vipshop Holdings Ltd. - ADR
    
96,391
      
1,298,387
  
Wayfair, Inc. - Class A (b)
    
111,500
      
4,941,680
  
Zalando SE (b)(c)(d)
    
50,506
      
1,693,958
  
ZOZO, Inc.
    
44,600
      
1,389,706
  
             
62,473,021
  
                 
Travel - 12.4%
          
Airbnb, Inc. - Class A (b)
    
31,991
      
4,203,937
  
Booking Holdings, Inc.
    
901
      
4,476,546
  
Despegar.com Corp. (b)
    
94,334
      
1,815,930
  
Expedia Group, Inc. (b)
    
26,231
      
4,887,622
  
MakeMyTrip Ltd. (b)
    
12,472
      
1,400,356
  
Trip.com Group Ltd. (b)
    
20,950
      
1,456,369
  
TripAdvisor, Inc. (b)
    
258,930
      
3,824,396
  
             
22,065,156
  
TOTAL COMMON STOCKS (Cost $192,111,527)
      
176,726,469
  
                 
SHORT-TERM INVESTMENTS - 2.3%
          
Value
 
Investments Purchased with Proceeds from Securities Lending - 1.5%
                
First American Government Obligations Fund - Class X, 4.39% (g)
    
2,763,161
      
2,763,161
  
                 
Money Market Funds - 0.8%
                
Invesco Government & Agency Portfolio – Institutional Class, 4.42% (g)
    
1,355,457
      
1,355,457
  
TOTAL SHORT-TERM INVESTMENTS (Cost $4,118,618)
      
4,118,618
  
                 
TOTAL INVESTMENTS - 101.6% (Cost $196,230,145)
      
180,845,087
  
Liabilities in Excess of Other Assets - (1.6)%
      
(2,760,702
)
TOTAL NET ASSETS - 100.0%
          
$
178,084,385
  
two
      
–
%
Percentages are stated as a percent of net assets.
      
–
%
   
For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.
  

ADR - American Depositary Receipt
PLC - Public Limited Company

(a)
To the extent that the Fund invests more heavily in a particular industry or sector of the economy, its performance will be especially sensitive to developments that significantly affect those industries or sectors.
(b)
Non-income producing security.
(c)
Security is exempt from registration pursuant to Rule 144A under the Securities Act of 1933, as amended. These securities may only be resold in transactions exempt from registration to qualified institutional investors. As of December 31, 2024, the value of these securities total $6,105,131 or 3.4% of the Fund’s net assets.
(d)
Security is exempt from registration pursuant to Regulation S under the Securities Act of 1933, as amended. As of December 31, 2024, the value of these securities total $6,105,131 or 3.4% of the Fund’s net assets.
(e)
Fair value determined using significant unobservable inputs in accordance with procedures established by and under the supervision of the Adviser, acting as Valuation Designee. These securities represented $0 or 0.0% of net assets as of December 31, 2024.
(f)
All or a portion of this security is on loan as of December 31, 2024. The total market value of these securities was $1,396,024 which represented 0.8% of net assets.
(g)
The rate shown represents the 7-day annualized effective yield as of December 31, 2024.

Summary of Fair Value Disclosure as of December 31, 2024 (Unaudited)
 
Amplify Online Retail ETF has adopted authoritative fair value accounting standards which establish an authoritative definition of fair value and set out a hierarchy for measuring fair value. These standards require additional disclosures about the various inputs and valuation techniques used to develop the measurements of fair value, a discussion of changes in valuation techniques and related inputs during the period, and expanded disclosure of valuation levels for major security types. These inputs are summarized in the three broad levels listed below. The inputs or methodology used for valuing securities are not an indication of the risk associated with investing in those securities.
 
Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the Fund has the ability to access.
 
Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These inputs may include quoted prices for the identical instrument on an inactive market, prices for similar instruments, interest rates, prepayment speeds, credit risk, yield curves, default rates and similar data.
 
Level 3 - Unobservable inputs for the asset or liability, to the extent relevant observable inputs are not available, representing the Fund’s own assumptions about the assumptions a market participant would use in valuing the asset or liability, and would be based on the best information available.
 
The following is a summary of the fair valuation hierarchy of the Fund’s securities as of December 31, 2024:

   
Level 1
    
Level 2
    
Level 3
    
Total
  
Investments:
                        
  Common Stocks
  
$
176,726,470
    
$
–
    
$
–
(a) 
  
$
176,726,470
  
  Investments Purchased with Proceeds from Securities Lending
    
2,763,161
      
–
      
–
      
2,763,161
  
  Money Market Funds
    
1,355,457
      
–
      
–
      
1,355,457
  
Total Investments
  
$
180,845,088
    
$
–
    
$
–
(a) 
  
$
180,845,088
  
   
Refer to the Schedule of Investments for further disaggregation of investment categories.
  
   
Changes in valuation techniques may result in transfers into or out of assigned levels within the fair value hierarchy. There were [no] transfers into or out of Level 3 during the reporting period as compared to the security classifications from the prior year’s annual report.
  

(a)
Amount is less than $0.50.

Secured Borrowings (Unaudited)

The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.

As of December 31, 2024, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.