Amplify Online Retail ETF
 
Schedule of Investments
 
January 31, 2022 (Unaudited)
 
             
Description
 
Shares
   
Value
 
             
COMMON STOCKS - 99.7%
           
Marketplace - 38.8%
           
Affirm Holdings, Inc. (a)
   
74,281
   
$
4,759,184
 
Alibaba Group Holding Ltd. - ADR (a)
   
30,869
     
3,883,012
 
BigCommerce Holdings, Inc. (a)
   
265,287
     
8,672,232
 
ContextLogic, Inc. - Class A (a) (b)
   
2,296,341
     
6,085,304
 
Copart, Inc. (a)
   
76,824
     
9,929,502
 
Coupang, Inc. (a) (b)
   
168,683
     
3,511,980
 
Dada Nexus Ltd. - ADR (a)
   
244,290
     
2,667,647
 
Delivery Hero SE (a) (c)
   
40,902
     
3,120,999
 
DiDi Global, Inc. - ADR (a) (b)
   
613,343
     
2,214,168
 
DingDong Cayman Ltd. - ADR (a) (b)
   
165,945
     
831,384
 
DoorDash, Inc. - Class A (a)
   
58,089
     
6,592,521
 
Etsy, Inc. (a)
   
49,930
     
7,843,004
 
Fiverr International Ltd. (a)
   
31,062
     
2,649,899
 
Global-e Online Ltd. (a)
   
87,306
     
3,117,697
 
Groupon, Inc. (a)
   
509,112
     
15,548,280
 
Jumia Technologies AG - ADR (a) (b)
   
267,914
     
2,344,247
 
Just Eat Takeaway.com NV (a) (c)
   
71,819
     
3,506,957
 
KE Holdings, Inc. - ADR (a)
   
270,599
     
5,896,352
 
Liquidity Services, Inc. (a)
   
545,059
     
10,372,473
 
Lyft, Inc. - Class A (a)
   
244,021
     
9,399,689
 
MercadoLibre, Inc. (a)
   
3,350
     
3,792,401
 
Ozon Holdings PLC - ADR (a) (b)
   
114,742
     
2,371,717
 
PayPal Holdings, Inc. (a)
   
51,950
     
8,932,283
 
Pinduoduo, Inc. - ADR (a)
   
55,512
     
3,321,838
 
Poshmark, Inc. - Class A (a)
   
497,471
     
7,865,017
 
Rakuten Group, Inc. (a)
   
463,700
     
3,993,107
 
Sea Ltd. - ADR (a)
   
14,505
     
2,180,247
 
Shopify, Inc. - Class A (a)
   
3,450
     
3,326,628
 
The RealReal, Inc. (a)
   
941,324
     
8,895,512
 
ThredUp, Inc. - Class A (a) (b)
   
583,617
     
5,410,130
 
Uber Technologies, Inc. (a)
   
261,687
     
9,787,094
 
Upwork, Inc. (a)
   
244,577
     
6,652,494
 
Vivid Seats, Inc. - Class A (b)
   
895,519
     
7,970,119
 
             
187,445,118
 
Traditional Retail - 49.5%
               
1-800-Flowers.com, Inc. - Class A (a)
   
351,488
     
5,985,841
 
About You Holding SE (a) (b)
   
221,935
     
4,313,436
 
Amazon.com, Inc. (a)
   
3,552
     
10,625,701
 
ASKUL Corp.
   
382,000
     
4,627,285
 
ASOS PLC (a)
   
148,682
     
4,425,167
 
BARK, Inc. (a) (b)
   
1,661,697
     
6,264,598
 
CarParts.com, Inc. (a)
   
799,750
     
7,357,700
 
Carvana Co. (a)
   
39,695
     
6,432,972
 
Chegg, Inc. (a)
   
351,070
     
9,292,823
 
Chewy, Inc. - Class A (a) (b)
   
163,546
     
7,786,425
 
Cimpress PLC (a)
   
55,527
     
3,732,525
 
eBay, Inc.
   
158,589
     
9,526,441
 
Farfetch Ltd. - Class A (a)
   
130,959
     
2,843,120
 
Figs, Inc. - Class A (a) (b)
   
283,045
     
6,362,852
 
HelloFresh SE (a)
   
50,351
     
3,311,405
 
IAC/InterActiveCorp (a)
   
78,036
     
10,655,035
 
iQIYI, Inc. - ADR (a) (b)
   
603,244
     
2,461,236
 
JD.com, Inc. - ADR (a)
   
63,031
     
4,719,761
 
Lands' End, Inc. (a)
   
445,587
     
8,167,610
 
MYT Netherlands Parent BV - ADR (a) (b)
   
188,162
     
3,223,215
 
Netflix, Inc. (a)
   
17,403
     
7,433,517
 
Newegg Commerce, Inc. (a) (b)
   
935,449
     
6,323,635
 
Ocado Group PLC (a)
   
214,463
     
4,338,005
 
Overstock.com, Inc. (a)
   
114,183
     
5,473,933
 
Peloton Interactive, Inc. - Class A (a)
   
133,098
     
3,637,568
 
PetMed Express, Inc. (b)
   
373,896
     
9,657,734
 
Purple Innovation, Inc. (a)
   
603,651
     
5,022,376
 
Qurate Retail, Inc. - Class A
   
1,208,741
     
8,497,449
 
Rent the Runway, Inc. - Class A (a) (b)
   
753,898
     
4,349,992
 
Revolve Group, Inc. (a)
   
157,443
     
7,765,089
 
Shutterstock, Inc.
   
99,881
     
9,685,461
 
Solo Brands, Inc. - Class A (a) (b)
   
653,790
     
7,296,296
 
Spotify Technology SA (a)
   
17,211
     
3,377,831
 
Stitch Fix, Inc. - Class A (a)
   
342,810
     
5,632,368
 
Temple & Webster Group Ltd. (a)
   
563,777
     
3,380,278
 
Vipshop Holdings Ltd. - ADR (a)
   
445,094
     
4,143,825
 
Vroom, Inc. (a) (b)
   
601,823
     
4,826,620
 
Wayfair, Inc. - Class A (a) (b)
   
44,507
     
6,939,531
 
Zalando SE (a) (c)
   
58,641
     
4,610,274
 
ZOZO, Inc.
   
164,000
     
4,318,040
 
             
238,824,970
 
Travel - 11.4%
               
Airbnb, Inc. - Class A (a)
   
69,226
     
10,658,727
 
Booking Holdings, Inc. (a)
   
4,922
     
12,089,072
 
Expedia Group, Inc. (a)
   
73,739
     
13,515,621
 
MakeMyTrip Ltd. (a)
   
156,566
     
4,178,747
 
Trip.com Group Ltd. - ADR (a)
   
179,172
     
4,767,767
 
TripAdvisor, Inc. (a)
   
364,421
     
9,894,030
 
             
55,103,964
 
Total Common Stocks (Cost $719,186,527)
           
481,374,052
 
                 
MONEY MARKET FUNDS - 0.3%
               
Invesco Government & Agency Portfolio - Institutional Class - 0.03% (b)
   
1,465,352
     
1,465,352
 
Total Money Market Funds (Cost $1,465,352)
           
1,465,352
 
                 
INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 16.7%
               
First American Government Obligations Fund - Class X - 0.03% (d)
   
80,770,843
     
80,770,843
 
Total Investments Purchased with Proceeds from Securities Lending (Cost $80,770,843)
           
80,770,843
 
Total Investments - 116.7%
               
(Cost $801,422,722)
         
$
563,610,247
 

Percentages are based on Net Assets of $482,780,192.
           
ADR -
American Depositary Receipt
               
(a)
Non-income producing security.
             
(b)
All or a portion of this security is out on loan as of January 31, 2022. Total value of securities out on loan is $84,046,419 or 17.4% of net assets.
(c)
Security exempt from registration under Rule 144(a) and Regulation S of the Securities Act of 1933. Such securities are treated as liquid securities, according to the Fund’s liquidity guidelines. At January 31, 2022 the value of these securities amounted to $11,238,230 or 2.3% of net assets.
(d)
Seven-day yield as of January 31, 2022.
             
                     
For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.
 


Security Valuation
                 
                     
In accordance with the authoritative guidance on fair value measurements and disclosure under U.S. GAAP, the Funds disclose fair value of their investments in a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The objective of a fair value measurement is to determine the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). Accordingly, the fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The following describes the levels of the fair value hierarchy:
 
Level 1 – Unadjusted quoted prices in active markets for identical, unrestricted assets or liabilities that the Funds have the ability to access at the measurement date;
Level 2 – Quoted prices which are not active, or inputs that are observable (either directly or indirectly) for substantially the full term of the asset or liability; and
Level 3 – Prices, inputs or exotic modeling techniques which are both significant to the fair value measurement and unobservable (supported by little or no market activity).
                     
The valuation techniques used by the Funds to measure fair value for the period ended January 31, 2022 maximized the use of observable inputs and minimized the use of unobservable inputs.
                     
For the period ended January 31, 2022, there have been no significant changes to the Fund's fair valuation methodologies.
     
                     
Common stocks, preferred stock, and other equity securities listed on any national or foreign exchange (excluding Nasdaq) and the London Stock Exchange Alternative Investment Market (“AIM”) will be valued at the last price on the exchange on which they are principally traded or, for Nasdaq and AIM securities, the official closing price. Securities traded on more than one securities exchange are valued at the last sale price or official closing price, as applicable, at the close of the exchange representing the principal market for such securities. Foreign securities and other assets denominated in foreign currencies are translated into U.S. dollars at the current exchange rate, which approximates fair value. Redeemable securities issued by open-end investment companies shall be valued at the investment company’s applicable NAV, with the exception of exchange-traded open-end and closed-end investment companies which are priced as equity securities. Exchange-traded options will be valued at the current mean price where such contracts are principally traded. Securities traded in the over-the-counter market are valued at the mean of the bid and the asked price, if available, and otherwise at their closing bid price. Fixed income securities will be valued using the mean price. Fixed income securities having a remaining maturity of 60 days or less when purchased will be valued at the current market price. If there is no current market price available then the securities will be valued at cost and adjusted for amortization of premiums and accretions of discounts. Swaps will be valued by using the market close price of the underlying holdings. If there is no market price available, then the securities will be valued at the last price.
                     
If no quotation is available from either a pricing service, or one or more brokers or if the pricing committee has reason to question the reliability or accuracy of a quotation supplied, securities are valued at fair value as determined in good faith by the pricing committee, pursuant to procedures established under the general supervision and responsibility of the Fund’s Board of Trustees (the “Board”).
 
The following is a summary of the fair valuations according to the inputs used to value the Fund's investments as of January 31, 2022:
   
                     
 
Category
                 
 
Investments in Securities
               
 
Assets
                 
 
Level 1
                 
 
Common Stocks
  $
    481,374,052
           
 
Money Market Funds
   
         1,465,352
           
 
Investments Purchased with
Proceeds from Securities Lending
 
       80,770,843
           
 
Total Level 1
   
      563,610,247
           
 
Level 2
   
                       -
           
 
Total Level 2
   
                       -
           
 
Level 3
   
                       -
           
 
Total Level 3
   
                       -
           
 
Total
  $
    563,610,247
           
                     
See the Schedule of Investments for further disaggregation of investment categories.
     
                     
For the period ended January 31, 2022, there were no transfers into or out of Level 3 for the Fund.
   
                     
Secured Borrowings (Unaudited)
               
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.
 
As of January 31, 2022, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.