Amplify Online Retail ETF
 
Schedule of Investments
 
December 31, 2025 (Unaudited)
 
   
COMMON STOCKS - 100.0%
 
Shares
   
Value
 
Omnichannel - 10.3%
       
Apple, Inc.
   
3,156
   
$
857,990
 
Best Buy Co., Inc.
   
10,543
     
705,643
 
CarMax, Inc. (a)
   
20,897
     
807,460
 
Dick's Sporting Goods, Inc.
   
3,893
     
770,697
 
Gap, Inc.
   
36,401
     
931,866
 
H & M Hennes & Mauritz AB - Class B
   
8,688
     
175,196
 
Home Depot, Inc.
   
2,281
     
784,892
 
Industria de Diseno Textil SA
   
2,839
     
187,853
 
Kohl's Corp.
   
48,623
     
992,396
 
Lululemon Athletica, Inc. (a)
   
5,087
     
1,057,130
 
Macy's, Inc.
   
41,101
     
906,277
 
Next PLC
   
832
     
153,090
 
NIKE, Inc. - Class B
   
13,729
     
874,675
 
Tapestry, Inc.
   
7,800
     
996,606
 
Target Corp.
   
9,275
     
906,631
 
Ulta Beauty, Inc. (a)
   
1,633
     
987,981
 
Victoria's Secret & Co. (a)
   
22,784
     
1,234,209
 
Walmart, Inc.
   
8,403
     
936,178
 
Williams-Sonoma, Inc.
   
4,285
     
765,258
 
             
15,032,028
 
                 
Online Marketplace - 35.8% (b)
         
Affirm Holdings, Inc. (a)
   
47,753
     
3,554,256
 
Alibaba Group Holding Ltd.
   
50,300
     
922,829
 
Allegro.eu SA (a)(c)(d)
   
110,816
     
956,139
 
Copart, Inc. (a)
   
81,454
     
3,188,924
 
Coupang, Inc. (a)
   
33,886
     
799,371
 
Delivery Hero SE (a)(c)(d)
   
43,817
     
1,169,194
 
DoorDash, Inc. - Class A (a)
   
14,350
     
3,249,988
 
Etsy, Inc. (a)
   
56,658
     
3,141,120
 
Fiverr International Ltd. (a)
   
49,807
     
984,186
 
Global-e Online Ltd. (a)
   
28,155
     
1,106,773
 
JD.com, Inc. - Class A
   
64,800
     
929,104
 
KE Holdings, Inc. - ADR
   
64,569
     
1,017,607
 
Liquidity Services, Inc. (a)
   
145,522
     
4,410,772
 
Lyft, Inc. - Class A (a)
   
170,090
     
3,294,643
 
Maplebear, Inc. (a)
   
93,855
     
4,221,598
 
Meituan - Class B (a)(c)(d)
   
78,700
     
1,044,480
 
MercadoLibre, Inc. (a)
   
445
     
896,346
 
Mercari, Inc. (a)
   
69,900
     
1,413,653
 
Ozon Holdings PLC - ADR (a)(e)(f)
   
106,678
     
0
 
PayPal Holdings, Inc.
   
50,181
     
2,929,567
 
PDD Holdings, Inc. - ADR (a)
   
7,509
     
851,445
 
Prosus NV
   
14,921
     
926,144
 
Rakuten Group, Inc. (a)
   
157,800
     
1,010,758
 
Sea Ltd. - ADR (a)
   
6,489
     
827,802
 
Shopify, Inc. - Class A (a)
   
6,284
     
1,011,535
 
Silicon2 Co. Ltd. (a)
   
34,869
     
935,536
 
Uber Technologies, Inc. (a)
   
36,822
     
3,008,726
 
Upwork, Inc. (a)
   
208,511
     
4,132,688
 
             
51,935,184
 
                 
Online Retail - 41.9% (b)
         
Amazon.com, Inc. (a)
   
13,649
     
3,150,462
 
Apotea AB (a)
   
120,336
     
1,203,778
 
ASKUL Corp.
   
113,200
     
1,011,069
 
Auto1 Group SE (a)
   
31,837
     
1,020,776
 
Bed Bath & Beyond, Inc. (a)
   
462,171
     
2,523,454
 
BuySell Technologies Co. Ltd.
   
48,200
     
1,491,403
 
Carvana Co. (a)
   
11,027
     
4,653,614
 
Chewy, Inc. - Class A (a)
   
103,277
     
3,413,305
 
DocMorris AG (a)(f)
   
165,000
     
1,239,192
 
eBay, Inc.
   
42,159
     
3,672,049
 
Figs, Inc. - Class A (a)
   
450,585
     
5,118,646
 
HelloFresh SE (a)
   
141,653
     
1,024,475
 
Hims & Hers Health, Inc. (a)
   
78,100
     
2,535,907
 
JD Health International, Inc. (a)(c)
   
132,650
     
945,857
 
MSC Industrial Direct Co., Inc. - Class A
   
39,401
     
3,313,624
 
Newegg Commerce, Inc. (a)(f)
   
11,752
     
596,531
 
Oisix ra daichi, Inc.
   
92,900
     
884,875
 
Peloton Interactive, Inc. - Class A (a)
   
479,024
     
2,950,788
 
Redcare Pharmacy NV (a)(c)(d)(f)
   
14,003
     
1,070,626
 
Revolve Group, Inc. (a)
   
153,986
     
4,648,837
 
Rvrc Holding AB
   
155,530
     
1,126,137
 
Shutterstock, Inc.
   
149,144
     
2,848,650
 
Spotify Technology SA (a)
   
5,508
     
3,198,551
 
Temple & Webster Group Ltd. (a)
   
67,709
     
617,675
 
Vipshop Holdings Ltd. - ADR
   
55,503
     
981,848
 
Wayfair, Inc. - Class A (a)
   
33,862
     
3,400,083
 
Zalando SE (a)(c)(d)
   
39,386
     
1,172,153
 
ZOZO, Inc.
   
123,000
     
1,013,066
 
             
60,827,431
 
                 
Online Travel - 12.0%
         
Airbnb, Inc. - Class A (a)
   
27,879
     
3,783,738
 
Booking Holdings, Inc.
   
696
     
3,727,310
 
Expedia Group, Inc.
   
15,973
     
4,525,310
 
MakeMyTrip Ltd. (a)
   
12,806
     
1,051,629
 
Trip.com Group Ltd.
   
14,750
     
1,049,849
 
TripAdvisor, Inc. (a)
   
221,349
     
3,222,841
 
             
17,360,677
 
TOTAL COMMON STOCKS (Cost $138,469,603)
     
145,155,320
 
                 
SHORT-TERM INVESTMENTS
 
INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 1.6%
 
Shares
   
Value
 
First American Government Obligations Fund - Class X, 3.67% (g)
   
2,390,564
     
2,390,564
 
TOTAL INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING (Cost $2,390,564)
     
2,390,564
 
                 
MONEY MARKET FUNDS - 0.2%
 
Shares
   
Value
 
Invesco Government & Agency Portfolio - Institutional Class, 3.68% (g)
   
247,420
     
247,420
 
TOTAL MONEY MARKET FUNDS (Cost $247,420)
     
247,420
 
                 
TOTAL INVESTMENTS - 101.8% (Cost $141,107,587)
     
147,793,304
 
Liabilities in Excess of Other Assets - (1.8)%
     
(2,557,333
)
TOTAL NET ASSETS - 100.0%
         
$
145,235,971
 
                 
Percentages are stated as a percent of net assets.
         
   
For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.
 

ADR - American Depositary Receipt
PLC - Public Limited Company

(a)
Non-income producing security.
(b)
To the extent that the Fund invests more heavily in particular industries or sectors of the economy, its performance will be especially sensitive to developments that significantly affect those industries or sectors.
(c)
Security is exempt from registration pursuant to Rule 144A under the Securities Act of 1933, as amended. These securities may only be resold in transactions exempt from registration to qualified institutional investors. As of December 31, 2025, the value of these securities total $6,358,449 or 4.4% of the Fund’s net assets.
(d)
Security is exempt from registration pursuant to Regulation S under the Securities Act of 1933, as amended. As of December 31, 2025, the value of these securities total $5,412,592 or 3.7% of the Fund’s net assets.
(e)
Fair value determined using significant unobservable inputs in accordance with procedures established by and under the supervision of the Adviser, acting as Valuation Designee. These securities represented $0 or 0.0% of net assets as of December 31, 2025.
(f)
All or a portion of this security is on loan as of December 31, 2025. The fair value of these securities was $984,778.
(g)
The rate shown represents the 7-day annualized yield as of December 31, 2025.



Summary of Fair Value Disclosure as of December 31, 2025 (Unaudited)
 
Amplify Online Retail ETF (the "Fund") has adopted fair value accounting standards which establish a definition of fair value and set out a hierarchy for measuring fair value. These standards require additional disclosures about the various inputs and valuation techniques used to develop the measurements of fair value, a discussion of changes in valuation techniques and related inputs during the period, and expanded disclosure of valuation levels for major security types. These inputs are summarized in the three broad levels listed below. The inputs or valuation methodology used for valuing securities are not an indication of the risk associated with investing in those securities.
 
Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the Fund has the ability to access.
 
Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These inputs may include quoted prices for the identical instrument on an inactive market, prices for similar instruments, interest rates, prepayment speeds, credit risk, yield curves, default rates and similar data.
 
Level 3 - Unobservable inputs for the asset or liability, to the extent relevant observable inputs are not available, representing the Fund’s own assumptions about the assumptions a market participant would use in valuing the asset or liability, and based on the best information available.
 
The following is a summary of the fair valuation hierarchy of the Fund’s securities as of December 31, 2025:

   
Level 1
   
Level 2
   
Level 3
   
Total
 
Investments:
                       
  Common Stocks
 
$
145,155,320
   
$
   
$
0
   
$
145,155,320
 
  Investments Purchased with Proceeds from Securities Lending
   
2,390,564
     
     
     
2,390,564
 
  Money Market Funds
   
247,420
     
     
     
247,420
 
Total Investments
 
$
147,793,304
   
$
   
$
0
   
$
147,793,304
 
   
Refer to the Schedule of Investments for further disaggregation of investment categories.