Amplify Online Retail ETF
 
Schedule of Investments
 
January 31, 2024 (Unaudited)
 
   
COMMON STOCKS - 99.9%
 
Shares
   
Value
 
Omnichannel - 12.0%
       
Apple, Inc.
   
4,960
   
$
914,624
 
Best Buy Co., Inc.
   
13,228
     
958,898
 
Dick's Sporting Goods, Inc.
   
8,056
     
1,200,908
 
Gap, Inc.
   
67,131
     
1,254,678
 
H & M Hennes & Mauritz AB - Class B
   
104,072
     
1,474,877
 
Home Depot, Inc.
   
3,027
     
1,068,410
 
Industria de Diseno Textil SA
   
40,061
     
1,719,194
 
Kohl's Corp.
   
39,292
     
1,012,162
 
Kroger Co.
   
19,111
     
881,782
 
Lululemon Athletica, Inc.(a)
   
2,180
     
989,328
 
Macy's, Inc.
   
72,067
     
1,318,105
 
Next PLC
   
10,026
     
1,075,939
 
NIKE, Inc. - Class B
   
8,571
     
870,214
 
Nordstrom, Inc.
   
61,988
     
1,125,082
 
Tapestry, Inc.
   
32,763
     
1,270,877
 
Target Corp.
   
7,949
     
1,105,547
 
Ulta Beauty, Inc.(a)
   
2,295
     
1,152,205
 
Walmart, Inc.
   
5,247
     
867,067
 
Williams-Sonoma, Inc.
   
5,788
     
1,119,341
 
             
21,379,238
 
                 
Marketplace - 36.1%
         
Affirm Holdings, Inc.(a)
   
189,839
     
7,690,377
 
Alibaba Group Holding Ltd.
   
139,100
     
1,237,461
 
BigCommerce Holdings, Inc.(a)
   
376,896
     
3,083,009
 
Copart, Inc.(a)
   
76,291
     
3,665,020
 
Coupang, Inc.(a)
   
211,587
     
2,962,218
 
Delivery Hero SE(a)(b)(c)
   
54,164
     
1,246,791
 
DoorDash, Inc. - Class A(a)
   
44,046
     
4,589,593
 
Etsy, Inc.(a)
   
55,111
     
3,668,188
 
Fiverr International Ltd.(a)(d)
   
68,101
     
1,833,279
 
Global-e Online Ltd.(a)
   
40,273
     
1,521,111
 
JD.com, Inc.
   
110,600
     
1,227,954
 
KE Holdings, Inc. - ADR
   
94,265
     
1,335,735
 
Maplebear, Inc.(a)(d)
   
133,456
     
3,265,669
 
Meituan (a)(b)(c)
   
100,200
     
801,682
 
MercadoLibre, Inc.(a)
   
1,074
     
1,838,484
 
Ozon Holdings PLC - ADR(a)(d)(e)
   
106,678
     
0
 
PayPal Holdings, Inc.(a)
   
64,713
     
3,970,143
 
PDD Holdings, Inc. - ADR(a)
   
13,563
     
1,720,738
 
Sea Ltd. - ADR(a)
   
34,522
     
1,316,669
 
Shopify, Inc. - Class A(a)
   
28,614
     
2,291,123
 
Uber Technologies, Inc.(a)
   
76,273
     
4,978,339
 
Upwork, Inc.(a)
   
334,977
     
4,592,535
 
Vivid Seats, Inc. - Class A(a)
   
583,433
     
3,348,905
 
VTEX - Class A(a)
   
257,576
     
2,099,244
 
             
64,284,267
 
                 
Traditional Retail - 39.3%
         
1-800-Flowers.com, Inc. - Class A(a)
   
432,480
     
4,497,792
 
Allegro.eu SA(a)(b)(c)
   
195,517
     
1,483,657
 
Amazon.com, Inc.(a)
   
24,402
     
3,787,190
 
ASKUL Corp.
   
107,400
     
1,463,086
 
Carvana Co.(a)
   
128,629
     
5,538,766
 
Chegg, Inc.(a)
   
445,742
     
4,390,559
 
Chewy, Inc. - Class A(a)
   
174,664
     
3,112,512
 
eBay, Inc.
   
86,896
     
3,568,819
 
Figs, Inc. - Class A(a)
   
631,960
     
3,640,090
 
HelloFresh SE(a)
   
63,071
     
843,146
 
Hims & Hers Health, Inc.(a)
   
567,584
     
4,869,870
 
IAC, Inc.(a)
   
79,464
     
3,989,887
 
Netflix, Inc.(a)
   
7,956
     
4,488,059
 
Ocado Group PLC(a)
   
241,433
     
1,672,420
 
Overstock.com, Inc. (a)
   
219,074
     
4,817,437
 
Revolve Group, Inc.(a)
   
247,635
     
3,568,420
 
Shutterstock, Inc.
   
90,120
     
4,232,936
 
Spotify Technology SA(a)
   
8,328
     
1,793,435
 
Vipshop Holdings Ltd. - ADR(a)
   
97,355
     
1,546,971
 
Wayfair, Inc. - Class A(a)(d)
   
75,328
     
3,785,232
 
Zalando SE (a)(b)(c)
   
59,335
     
1,197,819
 
ZOZO, Inc.
   
70,900
     
1,567,045
 
             
69,855,148
 
                 
Travel - 12.5%
         
Airbnb, Inc. - Class A(a)
   
27,982
     
4,033,325
 
Booking Holdings, Inc.(a)
   
1,208
     
4,237,024
 
Expedia Group, Inc.(a)
   
35,843
     
5,316,592
 
MakeMyTrip Ltd.(a)
   
36,729
     
2,034,419
 
Trip.com Group Ltd.(a)
   
41,650
     
1,493,826
 
TripAdvisor, Inc.(a)
   
233,945
     
5,053,212
 
             
22,168,398
 
TOTAL COMMON STOCKS (Cost $242,386,343)
     
177,687,051
 
                 
SHORT-TERM INVESTMENTS - 3.8%
               
Money Market Funds0.2%
               
Invesco Government & Agency Portfolio - Institutional Class – 5.25%(f)
   
282,952
     
282,952
 
                 
Investments Purchased with Proceeds from Securities Lending – 3.6%
               
First American Government Obligations Fund - Class X – 5.18%(f)
   
6,464,110
     
6,464,110
 
TOTAL SHORT-TERM INVESTMENTS (Cost $6,747,062)
     
6,747,062
 
               
TOTAL INVESTMENTS - 103.7% (Cost $249,133,405)
     
184,434,113
 
Liabilities in Excess of Other Assets - (3.7)%
     
(6,543,157
)
TOTAL NET ASSETS - 100.0%
         
$
177,890,956
 
               
Percentages are stated as a percent of net assets.
         

ADR - American Depositary Receipt
PLC - Public Limited Company

(a)
Non-income producing security.
(b)
Security exempt from registration under Regulation S of the Securities Act of 1933. As of January 31, 2024, the value of these securities total $4,729,949 or 2.7% of net assets.
(c)
Security is exempt from registration pursuant to Rule 144A under the Securities Act of 1933, as amended. These securities may only be resold in transactions exempt from registration to qualified institutional investors. As of January 31, 2024, the value of these securities total $4,729,949 or 2.7% of the Fund’s net assets.
(d)
All or a portion of this security is on loan as of January 31, 2024. The total market value of these securities was $4,445,763 which represented 2.5% of net assets.
(e)
Fair value determined using significant unobservable inputs in accordance with procedures established by and under the supervision of the Adviser, acting as Valuation Designee. These securities represented $0 or 0.0% of net assets as of January 31, 2024.
(f)
The rate shown represents the 7-day effective yield as of January 31, 2024.

For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.



Security Valuation
In accordance with the authoritative guidance on fair value measurements and disclosure under U.S. GAAP, the Funds disclose fair value of their investments in a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The objective of a fair value measurement is to determine the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). Accordingly, the fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The following describes the levels of the fair value hierarchy:

Level 1 – Unadjusted quoted prices in active markets for identical, unrestricted assets or liabilities that the Funds have the ability to access at the measurement date;
Level 2 – Quoted prices which are not active, or inputs that are observable (either directly or indirectly) for substantially the full term of the asset or liability; and
Level 3 – Prices, inputs or exotic modeling techniques which are both significant to the fair value measurement and unobservable (supported by little or no market activity).

The valuation techniques used by the Funds to measure fair value for the period ended January 31, 2024 maximized the use of observable inputs and minimized the use of unobservable inputs.

For the period ended January 31, 2024, there have been no significant changes to the Funds’ fair valuation methodologies.

Common stocks, preferred stock, and other equity securities listed on any national or foreign exchange (excluding Nasdaq) and the London Stock Exchange Alternative Investment Market (“AIM”) will be valued at the last price on the exchange on which they are principally traded or, for Nasdaq and AIM securities, the official closing price. Securities traded on more than one securities exchange are valued at the last sale price or official closing price, as applicable, at the close of the exchange representing the principal market for such securities. Foreign securities and other assets denominated in foreign currencies are translated into U.S. dollars at the current exchange rate, which approximates fair value. Redeemable securities issued by open-end investment companies shall be valued at the investment company’s applicable NAV, with the exception of exchange-traded open-end and closed-end investment companies which are priced as equity securities. Exchange-traded options will be valued at the current mean price where such contracts are principally traded. Securities traded in the over-the-counter market are valued at the mean of the bid and the asked price, if available, and otherwise at their closing bid price. Fixed income securities will be valued at the mean price. Fixed income securities having a remaining maturity of 60 days or less when purchased will be valued at the current market price. If there is no current market available then the securities will be valued at cost and adjusted for amortization of premiums and accretions of discounts. Swaps will be valued by using the market close price of the underlying holdings. Futures contracts will be valued at the settlement price. If there is no current market price available, then the securities will be valued at the last trade price.

The Trust’s Valuation Procedures provide for the designation of the Adviser as “Valuation Designee”. If no quotation is available from either a pricing service, or one or more brokers or there is reason to question the reliability or accuracy of a quotation supplied, securities are valued at fair value as determined in good faith, by the Valuation Designee pursuant to procedures established by the Funds’ Board of Trustees (the “Board”).

The following is a summary of the fair valuations according to the inputs used to value the Funds’ investments as of January 31, 2024:

Amplify Online Retail ETF
 
   
Level 1
   
Level 2
   
Level 3
   
Total
 
Assets:
                       
  Common Stocks
                       
        Omnichannel
 
$
21,379,238
   
$
   
$
   
$
21,379,238
 
        Marketplace
   
64,284,267
     
     
0
     
64,284,267
 
        Traditional Retail
   
69,855,148
     
     
     
69,855,148
 
        Travel
   
22,168,398
     
     
     
22,168,398
 
  Common Stocks - Total
 
$
177,687,051
   
$
   
$
0
   
$
177,687,051
 
  Money Market Funds
   
282,952
     
     
     
282,952
 
  Investments Purchased with Processed from Securities Lending
   
6,464,110
     
     
     
6,464,110
 
Total Assets
 
$
184,434,113
   
$
   
$
0
   
$
184,434,113
 
                                 
Refer to the Schedule of Investments for industry classifications.
 
   
Secured Borrowings (Unaudited)
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.

As of January 31, 2024, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.