Amplify Video Game Tech ETF
 
Schedule of Investments
 
December 31, 2024 (Unaudited)
 
   
COMMON STOCKS - 99.6%
 
Shares
   
Value
 
Communication Services - 75.7%(a)
       
Alphabet, Inc. - Class A
   
1,852
   
$
350,584
 
Bilibili, Inc. - ADR (b)
   
59,298
     
1,073,887
 
Canal+ SADIR (b)
   
35,161
     
89,392
 
Capcom Co. Ltd.
   
48,292
     
1,067,488
 
CD Projekt SA
   
23,843
     
1,105,104
 
CMGE Technology Group Ltd. (b)
   
1,361,971
     
136,759
 
COLOPL, Inc.
   
49,301
     
150,576
 
Com2uS Corp. (b)
   
4,332
     
136,833
 
CyberAgent, Inc.
   
30,709
     
214,158
 
DeNA Co. Ltd.
   
13,019
     
259,701
 
Devsisters Co. Ltd. (b)
   
6,675
     
125,597
 
Electronic Arts, Inc.
   
6,895
     
1,008,739
 
Embracer Group AB (b)
   
417,087
     
1,138,479
 
Gamania Digital Entertainment Co. Ltd.
   
57,925
     
136,400
 
Gravity Co. Ltd. - ADR (b)
   
2,328
     
146,920
 
Gree, Inc.
   
52,731
     
152,999
 
GungHo Online Entertainment, Inc. (b)
   
10,499
     
222,726
 
Havas NV (b)
   
35,161
     
59,070
 
HUYA, Inc. - ADR
   
48,270
     
148,189
 
iDreamSky Technology Holdings, Ltd. (b)(c)(d)
   
435,457
     
151,357
 
IGG, Inc.
   
312,320
     
162,835
 
International Games System Co. Ltd.
   
37,346
     
1,109,518
 
JOYY, Inc. - ADR (b)
   
5,396
     
225,823
 
Kakao Games Corp. (b)
   
48,107
     
535,267
 
Koei Tecmo Holdings Co. Ltd.
   
18,921
     
223,510
 
Konami Group Corp.
   
10,913
     
1,027,694
 
Krafton, Inc. (b)
   
5,107
     
1,084,086
 
Louis Hachette Group (b)
   
35,160
     
54,976
 
Meta Platforms, Inc. - Class A
   
525
     
307,393
 
MIXI, Inc.
   
11,597
     
225,063
 
Modern Times Group MTG AB - Class B (b)
   
25,781
     
221,428
 
NCSoft Corp.
   
7,847
     
975,978
 
Neowiz
   
10,843
     
139,133
 
NetDragon Websoft Holdings, Ltd.
   
117,128
     
154,101
 
NetEase, Inc. - ADR
   
3,537
     
315,536
 
Netmarble Corp. (b)(c)(d)
   
23,002
     
807,800
 
Nexon Co. Ltd.
   
79,424
     
1,201,013
 
Nexon Games Co. Ltd. (b)
   
15,793
     
143,646
 
NHN Corp.
   
11,806
     
141,545
 
Nintendo Co. Ltd.
   
18,431
     
1,086,439
 
Paradox Interactive AB
   
30,429
     
565,660
 
Pearl Abyss Corp. (b)
   
44,410
     
835,619
 
Playtika Holding Corp.
   
129,806
     
900,854
 
Reddit, Inc. - Class A (b)
   
1,442
     
235,680
 
ROBLOX Corp. - Class A (b)
   
19,376
     
1,121,095
 
Sea, Ltd. - ADR (b)
   
1,884
     
199,892
 
SHIFT UP Corp. (b)
   
28,310
     
1,219,206
 
Soft-World International Corp.
   
36,843
     
140,474
 
SOOP Co. Ltd.
   
2,054
     
126,827
 
Square Enix Holdings Co. Ltd.
   
27,932
     
1,092,504
 
Stillfront Group AB (b)
   
207,171
     
156,654
 
Take-Two Interactive Software, Inc. (b)
   
6,010
     
1,106,321
 
Team17 Group PLC (b)
   
61,889
     
170,521
 
Tencent Holdings, Ltd.
   
6,170
     
331,219
 
Ubisoft Entertainment SA (b)
   
91,567
     
1,246,848
 
Vivendi SE (e)
   
35,161
     
93,681
 
VK IPJSC - GDR (b)(d)(f)
   
21,975
     
0
 
Webzen, Inc.
   
13,989
     
130,278
 
Wemade Co. Ltd. (b)
   
34,839
     
831,838
 
XD, Inc. (b)(d)
   
365,870
     
1,184,564
 
Ziff Davis, Inc. (b)
   
3,823
     
207,742
 
Zx, Inc. (b)(d)
   
143,700
     
134,118
 
             
30,049,337
 
                 
Consumer Discretionary - 8.6%
         
Amazon.com, Inc. (b)
   
1,450
     
318,115
 
Bandai Namco Holdings, Inc.
   
10,270
     
246,948
 
DoubleUGames Co. Ltd.
   
4,119
     
150,809
 
GameStop Corp. - Class A (b)
   
39,890
     
1,250,153
 
GOLFZON Co. Ltd.
   
3,090
     
137,273
 
Happinet Corp.
   
5,285
     
161,583
 
Hasbro, Inc.
   
3,289
     
183,888
 
Light & Wonder, Inc. (b)
   
2,260
     
195,219
 
Mattel, Inc. (b)
   
11,171
     
198,062
 
Sega Sammy Holdings, Inc.
   
12,942
     
253,306
 
Sony Group Corp.
   
15,100
     
323,695
 
             
3,419,051
 
                 
Health Care - 0.4%
         
Surgical Science Sweden AB (b)
   
11,381
     
160,581
 
                 
Information Technology - 14.9%
         
Advanced Micro Devices, Inc. (b)
   
2,261
     
273,106
 
Ansys, Inc. (b)
   
3,316
     
1,118,586
 
Apple, Inc.
   
1,315
     
329,302
 
AppLovin Corp. - Class A (b)
   
582
     
188,469
 
ARM Holdings PLC - ADR (b)
   
2,317
     
285,825
 
Corsair Gaming, Inc. (b)
   
20,286
     
134,091
 
Dolby Laboratories, Inc. - Class A
   
2,782
     
217,274
 
Intel Corp.
   
15,370
     
308,169
 
Logitech International SA
   
2,604
     
215,618
 
Microsoft Corp.
   
722
     
304,323
 
NVIDIA Corp.
   
2,204
     
295,975
 
PTC, Inc. (b)
   
1,098
     
201,889
 
Qualcomm, Inc.
   
1,994
     
306,318
 
Raspberry PI Holdings PLC (b)
   
32,564
     
254,894
 
Taiwan Semiconductor Manufacturing Co. Ltd. - ADR
   
1,081
     
213,487
 
Turtle Beach Corp. (b)
   
8,553
     
148,052
 
Unity Software, Inc. (b)
   
41,335
     
928,798
 
Western Digital Corp. (b)
   
3,060
     
182,468
 
             
5,906,644
 
TOTAL COMMON STOCKS (Cost $38,146,968)
     
39,535,613
 
                 
SHORT-TERM INVESTMENTS - 0.7%
               
Investments Purchased with Proceeds from Securities Lending - 0.1%
               
First American Government Obligations Fund - Class X, 4.39% (g)
   
44,534
     
44,534
 
                 
Money Market Funds - 0.6%
               
Invesco Government & Agency Portfolio - Institutional Class, 4.42% (g)
   
238,335
     
238,335
 
TOTAL SHORT-TERM INVESTMENTS (Cost $282,869)
     
282,869
 
                 
TOTAL INVESTMENTS - 100.3% (Cost $38,429,837)
     
39,818,482
 
Liabilities in Excess of Other Assets - (0.3)%
     
(133,818
)
TOTAL NET ASSETS - 100.0%
         
$
39,684,664
 
two
     
%
Percentages are stated as a percent of net assets.
     
%
   
The Global Industry Classification Standard ("GICS®") was developed by and/or is the exclusive property of MSCI, Inc. ("MSCI") and Standard & Poor’s Financial Services LLC (“S&P”). GICS® is a service mark of MSCI and S&P and has been licensed for use by U.S. Bank Global Fund Services.
 

AB - Aktiebolag
ADR - American Depositary Receipt
GDR - Global Depositary Receipt
NV - Naamloze Vennootschap
PLC - Public Limited Company
SA - Sociedad Anónima
SE - Societas Europeae

(a)
To the extent that the Fund invests more heavily in a particular industry or sector of the economy, its performance will be especially sensitive to developments that significantly affect those industries or sectors.
(b)
Non-income producing security.
(c)
Security is exempt from registration pursuant to Rule 144A under the Securities Act of 1933, as amended. These securities may only be resold in transactions exempt from registration to qualified institutional investors. As of December 31, 2024, the value of these securities total $959,157 or 2.4% of the Fund’s net assets.
(d)
Security is exempt from registration pursuant to Regulation S under the Securities Act of 1933, as amended. As of December 31, 2024, the value of these securities total $2,277,839 or 5.7% of the Fund’s net assets.
(e)
All or a portion of this security is on loan as of December 31, 2024. The total market value of these securities was $43,146 which represented 0.1% of net assets.
(f)
Fair value determined using significant unobservable inputs in accordance with procedures established by and under the supervision of the Adviser, acting as Valuation Designee. These securities represented $0 or 0.0% of net assets as of December 31, 2024.
(g)
The rate shown represents the 7-day annualized effective yield as of December 31, 2024.

Summary of Fair Value Disclosure as of December 31, 2024 (Unaudited)
 
Amplify Video Game Tech ETF has adopted authoritative fair value accounting standards which establish an authoritative definition of fair value and set out a hierarchy for measuring fair value. These standards require additional disclosures about the various inputs and valuation techniques used to develop the measurements of fair value, a discussion of changes in valuation techniques and related inputs during the period, and expanded disclosure of valuation levels for major security types. These inputs are summarized in the three broad levels listed below. The inputs or methodology used for valuing securities are not an indication of the risk associated with investing in those securities.
 
Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the Fund has the ability to access.
 
Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These inputs may include quoted prices for the identical instrument on an inactive market, prices for similar instruments, interest rates, prepayment speeds, credit risk, yield curves, default rates and similar data.
 
Level 3 - Unobservable inputs for the asset or liability, to the extent relevant observable inputs are not available, representing the Fund’s own assumptions about the assumptions a market participant would use in valuing the asset or liability, and would be based on the best information available.
 
The following is a summary of the fair valuation hierarchy of the Fund’s securities as of December 31, 2024:
 
   
Level 1
   
Level 2
   
Level 3
   
Total
 
Investments:
                       
  Common Stocks
 
$
39,535,613
   
$
   
$
(a) 
 
$
39,535,613
 
  Investments Purchased with Proceeds from Securities Lending
   
44,534
     
     
     
44,534
 
  Money Market Funds
   
238,335
     
     
     
238,335
 
Total Investments
 
$
39,818,482
   
$
   
$
(a) 
 
$
39,818,482
 
   
Refer to the Schedule of Investments for further disaggregation of investment categories.
 
   
Changes in valuation techniques may result in transfers into or out of assigned levels within the fair value hierarchy. There were [no] transfers into or out of Level 3 during the reporting period as compared to the security classifications from the prior year’s annual report.
 

(a)
Amount is less than $0.50.


Allocation of Portfolio Holdings by Country as of December 31, 2024
 
(% of Net Assets)
 
United States
 
$
11,702,680
     
29.7
%
Japan
   
7,909,403
     
20.0
 
South Korea
   
7,668,655
     
19.3
 
China
   
3,629,730
     
9.1
 
Sweden
   
2,242,802
     
5.7
 
Taiwan
   
1,599,879
     
4.0
 
France
   
1,484,897
     
3.6
 
Poland
   
1,105,104
     
2.8
 
Israel
   
900,854
     
2.3
 
United Kingdom
   
711,240
     
1.7
 
Singapore
   
588,550
     
1.5
 
Switzerland
   
215,618
     
0.5
 
Netherlands
   
59,070
     
0.1
 
Russia
   
0
     
 
Liabilities in Excess of Other Assets
   
(133,818
)
   
(0.3
)
   
$
39,684,664
     
100.0
%

Secured Borrowings (Unaudited)

The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.

As of December 31, 2024, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.